Study Guide

Objective

During this course you learn the process of preparing, organising and implementing a customer event or exhibition. You can apply the appropriate marketing strategies and elements to implement a successful event. You are also able to analyse the results by setting the metrics and evaluating the impact of different marketing and sales strategies and activities to create a successful event.

Content

- Different types of events
- Principles of sustainable event management
- Event planning process and tools
- Setting the targets, strategy and metrics to measure the results
- Sales and marketing tactics and activities for creating seamless customer experience
- Digital marketing activities to support an event and customer engagement
- Planning, monitoring and successfully organising an event

Teaching methods

During this course you learn the process of preparing, organising and implementing a customer event or exhibition. You can apply the appropriate marketing strategies and elements to implement a successful event. During the course we will be organising a real customer event and analyse the results.
You need to have previous knowledge of marketing or you need to have completed the courses of Introduction to Marketing, Customer Insight and Customer Experience and Digital Marketing or equivalent courses.

Evaluation scale

H-5

Objective

You are able make different calculations of management accounting. You understand basics of business bookkeeping and the content of the financial statements as well as principles of budgeting. Furthermore you are able to connect business operations to a company's profitability, solvency and liquidity.

You will have an understanding of the role of accounting in a company, the basis of management accounting and the content of financial statements.

You are able to produce calculations for the purpose of comparisons and decision-making and read the information of financial statements. You are able to make managerial accounting and financial calculations and understand business operations and their connection with profitability.

Content

- Concepts of corporate calculations
- Financial calculations and corporate planning functions
- Management accounting
- Budgeting system and budgets
- What is management accounting?
- What is financial accounting?
- What do different cost terms mean?
- What is profitability?
- What is traditional product costing?
- What is the content of financial statements?
- The role of accounting
- Basic concepts of business economy and accounting
- Costs and profitability of a product and a service
- Basics of investment calculations
- Business bookkeeping and financial statements
- Decision making using economic calculations and basics of budgeting

Materials

Cost accounting, A managerial emphasis, Horngren, datar, Foster. Materials in course Moodle.

Teaching methods

You are able make different calculations of management accounting. You understand basics of business bookkeeping and the content of the financial statements as well as principles of budgeting. Furthermore you are able to connect business operations to a company's profitability, solvency and liquidity.

You will have an understanding of the role of accounting in a company, the basis of management accounting and the content of financial statements.

You are able to produce calculations for the purpose of comparisons and decision-making and read the information of financial statements. You are able to make managerial accounting and financial calculations and understand business operations and their connection with profitability.

Completion alternatives

Task and course exam

Evaluation scale

H-5

Objective

You are able make different calculations of management accounting. You understand basics of business bookkeeping and the content of the financial statements as well as principles of budgeting. Furthermore you are able to connect business operations to a company's profitability, solvency and liquidity.

You will have an understanding of the role of accounting in a company, the basis of management accounting and the content of financial statements.

You are able to produce calculations for the purpose of comparisons and decision-making and read the information of financial statements. You are able to make managerial accounting and financial calculations and understand business operations and their connection with profitability.

Content

- Concepts of corporate calculations
- Financial calculations and corporate planning functions
- Management accounting
- Budgeting system and budgets
- What is management accounting?
- What is financial accounting?
- What do different cost terms mean?
- What is profitability?
- What is traditional product costing?
- What is the content of financial statements?
- The role of accounting
- Basic concepts of business economy and accounting
- Costs and profitability of a product and a service
- Basics of investment calculations
- Business bookkeeping and financial statements
- Decision making using economic calculations and basics of budgeting

Teaching methods

Learning outcomes: You are able to make different calculations of management accounting. You understand basics of business bookkeeping and the content of the financial statements, company taxation and value-added taxation as well as principles of budgeting. Furthermore the student is able to connect business operations to a company's profitability, solvency and liquidity.
Core content: The role of accounting, basic concepts of business economy and accounting, costs and profitability of a product and a service, and financial statements, company taxation and value-added taxation and decision making using economic calculations and basics of budgeting and investment calculations.
Teaching methods: lectures, exercises, assignments, self-study and exam.

Evaluation scale

H-5

Objective

After successfully completing the course, you can demonstrate an understanding of the need for corporate planning in the business environment and an understanding of planning concerning all company activities. You are able to see a broad perspective of planning and control. Moreover, you will understand how the budgeting process and budgets are linked to the overall planning and control system.

Content

- Financial accounting
- Investments
- Budgeting
- Management accounting
- Calculations

Location and time

Wärtsiä-campus

Teaching methods

Objectives of the course
After completing the course, you will know how to plan the activities of a company and how to produce information to support decision-making. You will be able to make cost and profitability calculations. You will know investment appraisal methods and be able to prepare investment calculations. You know the principles of budgeting and can make budgets for a small company. You will be familiar with the development of a balanced scorecard. You know how to analyse business

Content
Business control, management accounting, cost and profitability calculations, pricing, investments, budgeting, financial accounting, balanced scorecard and reporting

Evaluation scale

H-5

Objective

After successfully completing the course, you can demonstrate an understanding of the role of finances for business managers and how crucial financial control is in projects implementation. You can demonstrate skills to navigate financial information when making decisions. You are able to understand the financial performance of the company. Moreover, you gain an understanding of how to work with capital.

Content

- Managerial accounting
- Money flows
- Investments
- Budgeting
- Calculations

Teaching methods

Objective
After successfully completing the course, you can demonstrate an understanding of the role of finances for business managers and how crucial financial control is in projects implementation. You can demonstrate skills to navigate financial information when making decisions. You are able to understand the financial performance of the company. Moreover, you gain an understanding of how to work with capital.

Content:
- Managerial accounting
- Money flows
- Investments
- Budgeting
- Calculations

Evaluation scale

H-5

Assessment methods and criteria

Grading H-5

Objective

You apply the learned theory into practice. You familiarise yourself with the internship organisation, its operations and working practices. You develop your working life skills and degree competences. You create contacts and networks in working life. You acquired knowledge that will help to plan and evaluate future study and career development.

Content

- Learning and development objectives for internship
- Feedback sessions with the employer and supervising teacher
- Internship report

Materials

See BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Teaching methods

See BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774.

Practical training coordinator/person to contact: Study Counsellor Riikka Kaasinen
riikka.kaasinen@karelia.fi, +358504412229

Completion alternatives

For proof of competence (previous work experience), see BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Student workload

400 hours

Evaluation scale

Approved/Rejected

Assessment methods and criteria

For the assignments, see BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Objective

After successfully completing the course, you can demonstrate an understanding of the impact of globalisation on global trade and how companies can react. You are able to identify the challenges and opportunities that government and politics can create for you and your business. Moreover, you understand the SMEs' internationalisation process and the bases of international operations.

Content

- Evaluation and strategic tools
- Assessing techniques
- Risk analysis
- Creating and capturing value for your business
- Exploring the economic, political and social factors driving change and learning how decisions affect global markets and your business

Materials

Course book: Peng, M. W. & Meyer, K. 2019. International business. Third edition. Andover, Hampshire: Cengage Learning EMEA. Available also as an e-book.

Teaching methods

After this course you will be able to
- understand the global context in all international trade
- discuss the basic elements of a firm’s internationalization process
- comprehend the special features of multicultural business
- define different market entry strategies
- evaluate risks in operating in different business environments
- debate about the role of sustainability in foreign operations

This course consists of 12 lectures (3 h each) and a written exam. In the beginning of each lecture (starting from week 37) there is a predefined, introductory presentation conducted by a student group. Additionally, the lectures consist of some theory and lots of practices.

Evaluation scale

H-5

Assessment methods and criteria

Your grade (0-5) will consist of the following parts:
- Exam 80 %
- Activity in class 20 % (presentation discussion, class participation, case discussions)

Objective

After successfully completing the course, you are able to communicate professionally to different audiences, in various business situations, through versatile means of communication, and in different channels.Your speech and writing are linguistically and stylistically accurate and culturally and contextually appropriate.You are aware of the factors that affect global business communication and able to adjust your communication accordingly.

Content

- Audiences, publics and media
- Communication principles for different channels and multi-channel interaction
- Speaking in business: presentations, telephoning, meetings and negotiations
- Business writing: business correspondence and documentation

Materials

The course materials and assignments will be available in Moodle.

Teaching methods

The course includes workshops where spoken and written business communication is practiced and evaluated. There is also an integrated assignment with the course of Professional Sales and Negotiation Skills.

Exam schedules

Students' skills in spoken and written business communication will be assessed in different assignments during the course. The student must submit evidence of his/her business communication skills by the end of the course. There will be another possibility for retake the course in May and another in late August 2024.

Completion alternatives

The student who has the required skills that s/he has acquired through formal studies in a higher education institution or by working in a diverse workplace in international business can apply for RPL. Such a student must contact the teacher in charge of the study unit in advance.

Student workload

Workshops 26 h, e-learning in small groups, in pairs and individually 25 h, self study 24 h, assessment and feedback 6 h

Evaluation scale

H-5

Assessment methods and criteria

continual assessment 20% (active participation in classroom work and submitting Moodle assignments on time),
written assignments compiled into a portfolio 40%, and
evidence-based assessment of spoken communication skills 40% (telephoning, negotiating and meeting skills).

Assessment criteria, fail (0)

The student is not able to convey the necessary business content to the recipient in a professional manner because of serious grammatical, lexical or stylistic problems that impede understanding. The written messages are not edited and contain typos.

Assessment criteria, good (3-4)

The student
- is able to take contextual, relational and cultural aspects into account in both internal and external business communication
- can produce speech and text that is accurate, positive, tactful and effective in the given situation.
- is able to choose the medium, approach and tone that shows professionalism

Objective

After completing this course, you are able to analyse the global division of labour and its impact on business strategy. You can explore the mechanism of exchange rates and its influence on business possibilities and you are capable to find relevant information and analyse the economic business environment of potential markets.

Content

- Theories which explain functioning of the global economy
- Determination of competitive advantages at national and company levels
- Open economy macroeconomics and the present state of the world economy
- Sources of relevant statistical and analytical information

Teaching methods

- Theories which explain functioning of the global economy
- Determination of competitive advantages at national and company levels
- Open economy macroeconomics and the present state of the world economy
- Sources of relevant statistical and analytical information
- Compiling a larger report in groups.

Evaluation scale

H-5

Objective

You learn the different supply chain strategies and the key processes of supply chain management such as supplier relations management, customer relations management, managing inventories and sales, logistics and distribution. You analyse the supply chain in terms of sustainability, customer experience, digitalisation and technical improvement. You perform analytical thinking on improving the process to improve customer value.

Content

- The main concepts and frameworks of supply chain management
- Practical learning assignments

Teaching methods

You learn the different supply chain strategies and the key processes of supply chain management such as supplier relations management, customer relations management, managing inventories and sales, logistics and distribution. You analyse the supply chain in terms of sustainability, customer experience, digitalisation and technical improvement. You perform analytical thinking on improving the process to improve customer value.

You need to have completed the course International Trade operations or equivalent before taking this course.

Evaluation scale

H-5

Location and time

Steyr, Austria 5.-9.5.2025. There is a virtual component before the intensive week.

Teaching methods

Blended Intensive Programme including an intensive study week in Steyr, Austria 5.-9.5.2025. There is a virtual component before the intensive week.

Evaluation scale

H-5

Objective

The aim of the course is to help you understand the Finnish society and to improve your chances of becoming a member of it as quickly as possible. As an ex-pat student, you will have a better chance of integration when you gain a good understanding of how the new society works.

Content

Topics discussed during the course explain how the Finnish society works and tell the story of Finland:
- Functioning and structure of Finnish society
- Values, laws and democratic principles
- Rights and obligations in terms of an individual
- Everyday practices

Location and time

Wärtsilä CampusSept - Nov classes 2 x 2h / week

Materials

Material provided by the teacher (Moodle) and visiting lecturers.

Teaching methods

Contact classes at the campus and visits outside the university 30 h.
Tasks/ reports, preparing for the test 50 hours.

Completion alternatives

The course is designed for students who have come to Finland only recently.

If you have settled down in Finland for a long time ago, please, get in touch with the teacher in charge of the course to discuss proof of competence for credit transfer.

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Active attendance in contact classes and visits,
written tasks and reports,
multiple choice test on reading material.

Objective

After successfully completing the course, you understand cultural dimensions that are involved in human interaction in international business contexts. You are aware of your own cultural identity, communication style, behaviour and underlying values, as well as those in your team. You are able to accommodate social and cultural diversity in multicultural teamwork.

Content

- Self-management
- Interpersonal and intercultural communication skills
- Team working skills
- High- and low-context communication
- Verbal & non-verbal communication and etiquette
- Pluri- and multilingualism in international business

Materials

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Teaching methods

Lectures and communication workshops

Completion alternatives

The student who has completed equivalent extent of university studies in intercultural or cross-cultural communication can apply for RPL.

Student workload

18 hours of lectures and workshops, including assessment; 34 hours of self-study and group tasks

Further information

Workshops require attendance

Evaluation scale

H-5

Assessment methods and criteria

The student participates actively in workshops and contributes to group assignments.
The learning diary discusses the course content and topics and includes the student's own ideas and reflection.
The student demonstrate sufficient knowledge and understanding on the different factors involved in intercultural and interpersonal encounters in an examtest.

Objective

After successfully completing the course, you understand cultural dimensions that are involved in human interaction in international business contexts. You are aware of your own cultural identity, communication style, behaviour and underlying values, as well as those in your team. You are able to accommodate social and cultural diversity in multicultural teamwork.

Content

- Self-management
- Interpersonal and intercultural communication skills
- Team working skills
- High- and low-context communication
- Verbal & non-verbal communication and etiquette
- Pluri- and multilingualism in international business

Materials

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Teaching methods

Lectures and communication workshops

Completion alternatives

The student who has completed equivalent extent of university studies in intercultural or cross-cultural communication can apply for RPL.

Student workload

18 hours of lectures and workshops, including assessment; 34 hours of self-study and group tasks

Further information

Workshops require attendance

Evaluation scale

H-5

Assessment methods and criteria

The student participates actively in workshops and contributes to group assignments.
The learning diary discusses the course content and topics and includes the student's own ideas and reflection.
The student demonstrate sufficient knowledge and understanding on the different factors involved in intercultural and interpersonal encounters in an examtest.

Objective

After successfully completing the course, you understand cultural dimensions that are involved in human interaction in international business contexts. You are aware of your own cultural identity, communication style, behaviour and underlying values, as well as those in your team. You are able to accommodate social and cultural diversity in multicultural teamwork.

Content

- Self-management
- Interpersonal and intercultural communication skills
- Team working skills
- High- and low-context communication
- Verbal & non-verbal communication and etiquette
- Pluri- and multilingualism in international business

Materials

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Teaching methods

Lectures and communication workshops

Completion alternatives

The student who has completed equivalent extent of university studies in intercultural or cross-cultural communication can apply for RPL.

Student workload

18 hours of lectures and workshops, 2 hours for assessment, 20 hours for writing the learning diary and 14 hours of self-study and group tasks

Further information

Workshops require attendance

Evaluation scale

H-5

Assessment methods and criteria

The student participates actively in workshops and contributes to group assignments.
The learning diary discusses the course content and topics and includes the student's own ideas and reflection.
The student demonstrate sufficient knowledge and understanding on the different factors involved in intercultural and interpersonal encounters in a test.

Objective

After successfully completing the course, you understand the different types of workplace diversity (internal, external, organisational and fundamental) and know how they impact intra- and inter-organisational dynamics. You are able to analyse and explain how cultural dimensions, such as power distance, time conceptions or individualism vs collectivism, impact the preferred management and leadership styles, recruitment, planning, decision making and problem-solving. You are able to work in, contribute to and lead an agile and distributed global team. You are able to observe good business ethics and professional code of conduct in studies and work.

Content

- Workplace diversity and cultural dimensions
- Management and leadership styles from the perspective of international and multicultural organisations
- Team management and leadership of agile and distributed global teams
- Global and local values and business ethics
- Code of conduct

Location and time

Wärtsilä Campus

Materials

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Teaching methods

The course contains 14 hours of lectures, 10 hours of compulsory workshops, a two-hour exam, 16 hours of non-scheduled group work and 40 hours of independent self-study

Exam schedules

Will be announced at the start of the course

Completion alternatives

Students who have acquired relevant experience and required practical competence through their work in diverse work communities in international organisations can complete the course by demonstrating their familiarity with the theoretical aspects of intercultural management in an Exam. The RPL Proof of Competence process requires the student to contact the teacher in advance and present testimonials from their previous employers.

Student workload

The course contains 14 hours of lectures, 10 hours of compulsory workshops, 16 hours of non-scheduled group work and 40 hours of independent self-study

Further information

The course on Intercultural Management builds upon the first semester-course on Intercultural Communication, which together with Introduction to Business should be completed prior to Intercultural Management. However, students with corresponding knowledge acquired elsewhere can take this course.

Evaluation scale

H-5

Assessment methods and criteria

Your knowledge of intercultural management is assessed in an exam, which makes 60% of the final grade. The group work and individual assignments contribute to the final grade by 40%.

Assessment criteria, fail (0)

The student is not able to show sufficient familiarity with the basic theoretical aspects of intercultural management in the exam and/or has not taken part in class discussions or workshops to demonstrate his/her ability to apply theoretical knowledge into case studies and simulations.

Assessment criteria, good (3-4)

The student is familiar with the theoretical aspects of intercultural management and has proven his/her knowledge in the exam. The student has been active during the class discussions and workshops and has been able to demonstrate his/her ability to apply theoretical knowledge into case studies and simulations.

Objective

Students learn to organise, implement and analyse international projects. They learn how to set targets and to use their communication skills and tools efficiently to reach the targets. They understand the skills needed to operate in international business and are able to practice them in the project. Students learn to think broadly about business opportunities and taking advantage of international opportunities in their own activities. Students are able to analyse and reflect on their own professional growth as well as how they were able to achieve the set targets.

Content

The student works in an international business environment and acquires information on the subject of the course. The student proactively carries out various projects related to international business degree and internationalisation of Karelia UAS. In these projects, students will understand the differences between cultures, build professional network and learn different ways of doing successful business. They will also learn about different ways of communicating effectively in the global business field as well as other means of interaction in order to build long-term customer and business partner relations.

Teaching methods

The student works in an international business environment and acquires information on the subject of the course. The student proactively carries out various projects related to internationalisation of Karelia UAS. In these projects, students will understand the differences between cultures, build professional network and learn different ways of doing successful business. They will also learn about different ways of communicating effectively in the global business field as well as other means of interaction to build long-term customer and business partner relations.

Evaluation scale

H-5

Objective

This course bridges the gap between theory and practice in international business. During this course you study international business in practice by focusing on real life business cases and you learn how to plan and implement a business trip. You familiarise with different competitive factors in creating successful business in domestic and international markets. By active learning methods you are able to gain understanding of how business environment, constant change and customers influence different businesses and their solutions and services.

Content

- Active learning supported by case studies
- Company visits
- Class activities

Teaching methods

This course bridges the gap between theory and practice in international business. During this course you study international business in practice by focusing on real life business cases and you learn how to plan and implement a business trip. You familiarise with different competitive factors in creating successful business in domestic and international markets. By active learning methods you are able to gain understanding of how business environment, constant change and customers influence different businesses and their solutions and services.

Content:
- Active learning supported by case studies
- Company visits/visitors on campus
- Class activities

Evaluation scale

H-5

Objective

After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.

Content

- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis

Materials

Charles Hill, G. Tomas M. Hult "Global Business Today" 2017 or newer edition
Gerald Albaum, Edwin Duerr: International Marketing and Export Management. 2011 or newer edition

Teaching methods

The course helps you understand the marketing practices of companies seeking market opportunities outside their home country. During the course, you will familiarise yourself with planning effectively for the marketing of consumer and business needs and wants on an international level. From a strategic standpoint, you will identify the importance of viewing marketing management strategies from a global perspective. Particular emphasis will be placed on developing a plan and conducting research, as well as understanding cultural and environmental aspects of international trade and the integration of culture and marketing functions.

International market research course helps you assess opportunities, mitigate risk, and create and capture value for your business. Explore the economic, political and social factors driving change and learn how decisions affect global markets and your business.

Student workload

The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Further information

Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.

Evaluation scale

H-5

Assessment methods and criteria

Group work & Group presentation (20%)
Market research report (80%)

The overall grade is based on an assessment by supervisors, company representatives (and students)

Objective

You learn the key concepts and framework related to international trade and supply chains. After completing the course, you are able to understand the basics of planning and organising export and import operations. You are able to define the applicable terms of contracts for payments and delivery. You learn the key documentation related to international trade and you are able to explain and describe the export and import process.

Content

- Export and import process and key documentation in international trade
- The elements and key concepts of supply chain logistics
- INTRASTAT statistics and customs clearance
- Terms of delivery (Incoterms) and terms of payments

Evaluation scale

H-5

Objective

This course covers an introduction to the world of business and all of its disciplines. After completing this course, you are able to identify the different aspects of business and how they are interconnected. You can explain how a business can achieve its business goals sustainably and you are able to identify and approach an organisation’s main stakeholder groups. You will also be able to name business functions where you would like to specialise in later.

Content

- Basics of business
- Strategy
- Finance
- Marketing and sales
- Research and development
- Information technology
- Human resources
- Communications
- Governance
- Stakeholders

Evaluation scale

H-5

Objective

This course covers an introduction to the world of business and all of its disciplines. After completing this course, you are able to identify the different aspects of business and how they are interconnected. You can explain how a business can achieve its business goals sustainably and you are able to identify and approach an organisation’s main stakeholder groups. You will also be able to name business functions where you would like to specialise in later.

Content

- Basics of business
- Strategy
- Finance
- Marketing and sales
- Research and development
- Information technology
- Human resources
- Communications
- Governance
- Stakeholders

Evaluation scale

H-5

Objective

After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.

Content

- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification

Materials

Philip Kotler, Gary Armstrong, 2013 or newer European edition, Principles of Marketing

Teaching methods

Holistic business understanding, marketing competence, global business competence and skills, ethical competence.

The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.

Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication

Student workload

Contact teaching and Group working 50h, Independent study 55h

Evaluation scale

H-5

Assessment methods and criteria

Group work 10%
Group presentations 5%
Group discussion 5%
Activity 10%
Exam 70%
The student's inability to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduces the maximum grade by one.

Objective

After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.

Content

- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification

Materials

Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.

Teaching methods

Holistic business understanding, marketing competence, global business competence and skills, ethical competence.

The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.

Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication

Evaluation scale

H-5

Evaluation scale

H-5

Objective

The purpose of this course is to develop understanding of the theory and practice of leadership. Leadership skills are the tools, behaviors, and capabilities that a person needs in order to be successful at motivating and directing others. You will be given specific tools and tips so that you will be able to apply them immediately. This course is designed to allow you to develop leadership skills through case studies, class discussions and lectures.

Content

With this course, you will understand the importance of leadership in organising, directing and implementing the activities of various organisations, groups and other operations.

Evaluation scale

H-5

Objective

After completing this course, you know the basics of lean six sigma and the use of these in business processes. You recognise the potential to enhance workflows and processes in your own environment. You learn to use basic tools and techniques of lean six sigma by using simulation games. You can analyse and solve problems with Lean Six Sigma methods and tools. You also can do systematic development work in business process via six sigma DMAIC-method.

Content

- Lean and Six Sigma principles
- Methods and tools in practice by playing different LEAN simulation games
- Development work and problem solving in business processes and the use of different methods
- Basics of standards ISO 13053-1 and -2

Teaching methods

After completing this course, you know the basics of lean six sigma and the use of these in business processes. You recognise the potential to enhance workflows and processes in your own environment. You learn to use basic tools and techniques of lean six sigma by using simulation games. You can analyse and solve problems with Lean Six Sigma methods and tools. You also can do systematic development work in business process via six sigma DMAIC-method. We will have a LEAN Game challenge given in the beginning, which you will develop during the course. Each week we will meet and we play a LEAN game to demonstrate the effect of development into the key business processes.

Evaluation scale

H-5

Objective

You are able to take into account in international trade: 1) the legislative treaties and laws which set frames for transactions in international business 2) business legislation, especially Competition laws in European Union.

Evaluation scale

H-5

Objective

This course provides you with an overview of central concepts, principles, frameworks and basic tools required for understanding, designing and leading today’s organisations. As you learn and apply the knowledge you have acquired, you are better equipped to deal with some of the complexities and challenges associated with managerial life in organisations and become a better manager.

After completing this course, you are able to determine the basic concepts, issues and theories of organisation, management and leadership. You know how to name the benefits and disadvantages of different organisational structures and how to apply them in different organisations. You are able to evaluate the role of change in modern organisations and identify different leadership styles and justify their impact on organisational behavior. You are also able to take the manager’s perspective on people and organisations.

Content

- Management
- Change
- Organisational behavior
- Organisation structure
- Organsational challenges and approaches in solving them

Teaching methods

This course provides you with an overview of central concepts, principles, frameworks and basic tools required for understanding, designing and leading today’s organisations. As you learn and apply the knowledge you have acquired, you are better equipped to deal with some of the complexities and challenges associated with managerial life in organisations and become a better manager.

After completing this course, you are able to determine the basic concepts, issues and theories of organisation, management and leadership. You know how to name the benefits and disadvantages of different organisational structures and how to apply them in different organisations. You are able to evaluate the role of change in modern organisations and identify different leadership styles and justify their impact on organisational behavior. You are also able to take the manager’s perspective on people and organisations.

Contents:
- Management
- Change
- Organisational behavior
- Organisation structure
- Organsational challenges and approaches in solving them

Evaluation scale

H-5

Objective

The Market Entry Strategy course examines what companies need to know to ensure the success of new international ventures. You will learn how to develop, evaluate and analyse market entry options and then select the most effective strategy. You will learn how to optimise and use time productively, convert strong skills, and minimise the weaknesses of teammates. With this knowledge, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.

Content

- Development, evaluation and analysis of market entry options
- Selection of the most effective strategy
- Discovering how to implement and manage a new market entry strategy
- Building a successful future in a new market

Evaluation scale

H-5

Objective

After completing the course, you know the study curriculum and policies of Karelia UAS. You know the services provided for students and you assume responsibility for your studies, learning abilities and well-being. You understand the process of how to plan your studies and are able to start creating your individual study plan. You conduct yourself as a university student observing good manners and best professional practice. You integrate with your study group and the whole learning community and contribute positively to your learning environment. You also know how to find support if you need it.

Content

- Study curriculum, degree regulations and other policies
- Services to students (counselling, health care, library, IT, Student Union etc.)
- Study methods, learning strategies
- Diagnostic test on English
- Getting to know student colleagues
- Development discussion with study counsellor (study planning, recognition and acknowledgement of prior learning)
- Information, advice and support

Materials

Moodle
Material provided by the teacher

Teaching methods

Contact teaching on campus in Joensuu starting on 19 August 2024.

Completion alternatives

Proof of competence is to be discussed with the teacher at the beginning of the course.

Student workload

27 hours of student's work

Assessment criteria, approved/failed

Completion of required assignments (incl possible compensatory assignments)

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Required assignments are listed in the course Moodle.
Active participation in contact teaching and information sessions (minimum 80%, compensatory assignment(s) when the absence limit is exceeded)

Objective

After completing the course, you know the study curriculum and policies of Karelia UAS. You know the services provided for students and you assume responsibility for your studies, learning abilities and well-being. You understand the process of how to plan your studies and are able to start creating your individual study plan. You conduct yourself as a university student observing good manners and best professional practice. You integrate with your study group and the whole learning community and contribute positively to your learning environment. You also know how to find support if you need it.

Content

- Study curriculum, degree regulations and other policies
- Services to students (counselling, health care, library, IT, Student Union etc.)
- Study methods, learning strategies
- Diagnostic test on English
- Getting to know student colleagues
- Development discussion with study counsellor (study planning, recognition and acknowledgement of prior learning)
- Information, advice and support

Materials

Moodle
Material provided by the teacher

Completion alternatives

Proof of competence is to be discussed with the teacher at the beginning of the course.

Student workload

27 hours of student's work

Assessment criteria, approved/failed

Completion of required assignments (incl possible compensatory assignments)

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Required assignments are listed in the course Moodle.
Active participation in contact teaching and information sessions (minimum 80%, compensatory assignment(s) when the absence limit is exceeded)

Objective

After completing the course, you understand the competences described in the BBA curriculum. You assume responsibility for your studies, professional growth and well-being. You continue to work on your individual study plan. You integrate with your study group and the whole learning community and contribute positively to your learning environment.

Content

- Degree specific and general competences
- Time management
- Group work skills
- Factors sustaining well-being
- Getting to know student colleagues
- Information, advice and support

Location and time

Spring semester, Wärtsilä campus

Materials

Moodle and material provided by the teacher

Teaching methods

Contact teaching, Wärtsilä campus

Completion alternatives

Proof of competence is to be discussed with the teacher before the beginning of the course.

Student workload

27 hours of student's work

Assessment criteria, approved/failed

Pass: Completion of required assignments and 80% attendance (or compensatory assignments)

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Completion of required assignments published in Moodle

Evaluation scale

H-5

Objective

During the course you learn how to sell and communicate successfully in different situations and to different customers. You are able to describe a sales and negotiation process in b-for-c and b-for-b environments and you learn essential sales techniques. You improve your professional selling, customer communication and negotiation skills in practice and you are able to guide the sales negotiations towards win-win situation.

Content

- Professional sales techniques and skills
- b-for-c vs. b-for-b selling in international business environment
- Customer value creation
- Sales process steps
- Customer segmentation and analysis
- Successful sales negotiations and bidding process
- Value based pricing and sales documentation

Teaching methods

During the course you learn how to sell and communicate successfully in different situations. We use workshops and practical exercises to learn the sales techniques and the process of professional selling. You improve your professional selling, customer communication, both written and verbal, and negotiation skills in practice in a sales negotiation simulation.
This course shares assignments with the Global Business Communication course.

Evaluation scale

H-5

Further information

This course is connected to a course of Global Business Communication in this same module.

Objective

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Content

- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

Location and time

- Group A and B: lectures and workshops on campus
- Group D: lectures online (same Teams -link during all lectures)
Follow your group's schedule (A, B or D) during all lectures, it is not allowed to change to another group.

Materials

Hartley, S. 2020. Project Management, 4th Edition. A practical guide to planning and managing projects. Routledge, UK.
Available also as an e-book: Karelia students have access to the e-book in O'Reilly's database via Karelia Finna library service.

Teaching methods

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Content:
- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

As part of the course, you will conduct a project plan with a team of students. On campus students will formulate own teams and online students own teams.

Evaluation scale

H-5

Objective

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Content

- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

Teaching methods

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Content:
- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

Evaluation scale

H-5

Objective

You know and are able to use different research- and development methods for your thesis. You are able to plan, implement and report a research- or development project through writing and presenting. You can use quantitative and qualitative methods in data acquisition and analysis.

Content

- Planning, implementing and reporting a research- and practice-based thesis
- Quantitative and qualitative data acquisition and analysis

Teaching methods

In order to qualify, you must have the following courses completed:
LB100008 Academic Communication
LB100016 Business Research

Evaluation scale

H-5

Objective

You know and are able to use different research- and development methods for your thesis. You are able to plan, implement and report a research- or development project through writing and presenting. You can use quantitative and qualitative methods in data acquisition and analysis.

Content

- Planning, implementing and reporting a research- and practice-based thesis
- Quantitative and qualitative data acquisition and analysis

Teaching methods

You know and are able to use different research- and development methods for your thesis. You are able to plan, implement and report a research- or development project through writing and presenting. You can use quantitative and qualitative methods in data acquisition and analysis.

Contents:
- Planning, implementing and reporting a research- and practice-based thesis
- Quantitative and qualitative data acquisition and analysis

Further information

In order to qualify for this course, you must have the following courses completed:
LB100008 Academic Communication
LB100016 Business Research

Evaluation scale

H-5

Objective

- you understand the process of recruitment in Finland

- you know how to apply for a job in Finland

- you know how to make all the documents that are needed in job search

- you know how to recognize your skills and competences

- you know how to communicate your competences when applying for a job

- you understand the main parts of Finnish Labor legislation and know your rights as an employee in Finland

Content

- Recognising your skills, competences and strengths
- Communicating your competences to recruiters
- Documents for job search (f.e. CV, videos, job application, portfolio)
- Practising for a job interview
- Getting to know the Finnish recruitment process as a whole
- Getting to know the basics of Finnish Labor legislation
- Information, guidance, advice and support

Location and time

Wärtsilä-campus, starting from week 43

Materials

Materials provided by the teacher (Moodle).

Teaching methods

This course will simulate and take the students through a typical Finnish recruitment process.

The course includes contact teaching, group work and independent study.

Student workload

Lectures 20 hours (10 meetings)
Group work 10 hours
Job application documents and other independent assignments / studying 24 hours

Assessment criteria, approved/failed

Active participation and presence (min. 80 %) on lectures and completing the tasks

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Pass / Fail

Objective

- you understand the process of recruitment in Finland

- you know how to apply for a job in Finland

- you know how to make all the documents that are needed in job search

- you know how to recognize your skills and competences

- you know how to communicate your competences when applying for a job

- you understand the main parts of Finnish Labor legislation and know your rights as an employee in Finland

Content

- Recognising your skills, competences and strengths
- Communicating your competences to recruiters
- Documents for job search (f.e. CV, videos, job application, portfolio)
- Practising for a job interview
- Getting to know the Finnish recruitment process as a whole
- Getting to know the basics of Finnish Labor legislation
- Information, guidance, advice and support

Location and time

Wärtsilä-campus, starting from week 3

Materials

Materials provided by the teacher (Moodle).

Teaching methods

This course will simulate and take the students through a typical Finnish recruitment process.

The course includes contact teaching, group work and independent study.

Student workload

Lectures 20 hours (10 meetings)
Group work 10 hours
Job application documents and other independent assignments / studying 24 hours

Evaluation scale

Approved/Rejected

Assessment methods and criteria

Pass / Fail

Objective

You are aware of the different ways of learning a language and you are able to use a variety of learning strategies and tools in your language studies. You can communicate in both everyday situations and in professional tasks using the Swedish language. You can tell about yourself, your studies at a university of applied sciences and your future profession in Swedish. You are familiar with the stages of applying for a job and can prepare application documents. You understand the most essential cultural differences between Finnish and Swedish people and see the importance of these differences in intercultural communication. You master the most essential vocabulary related to your future profession and duties and you are able to read professional texts.

Content

- Activating basic vocabulary and structures
- Language learning
- Small talk and everyday use of language
- Telling about yourself
- Work and studies
- Applying for a job
- Cultural differences
- Terminology and texts in the field

Evaluation scale

H-5

Objective

You gain real work experience in a professional environment working on tasks related to the study subjects of BBA programme. You develop your degree competences and working life skills in more demanding tasks. You are able to apply the acquired knowledge into practice and take responsibility and work independently. You gain understanding of practical work and career options.

Content

- Learning and development objectives for internship
- Feedback sessions with the employer and supervising teacher
- Internship report

Teaching methods

See BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Student workload

400 hours of student's work

Assessment criteria, approved/failed

For the assignments, see BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Evaluation scale

Approved/Rejected

Evaluation scale

H-5

Objective

You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.

Content

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

Location and time

On campus

Teaching methods

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

To take this course you need to complete the course of Customer Insight and Customer Experience and preferably Professional Sales or equivalent courses.

Evaluation scale

H-5

Objective

Tech Fair is an intensive week in University of Jean Monnet in France. The key topics for the week are sustainability, international product launch and marketing and communication at the Tech Fair exhibition.

Content

Each international team will get a challenge regarding a technical product . Your mission will be to come up with a creative solution and display a technical product to an international audienc e during a Tech Fair. Throughout the project and the team buildings activities you will also develop you intercultural skills and grow your international network.

Location and time

Online kick-off together with the teams in September and participation in the intensive week 14-18.10.2024 of Université Jean Monnet Institut de Technologie de Saint Etienne, France.

Materials

Teachers' materials.

Teaching methods

Tech Fair is an intensive week in University of Jean Monnet in France. The key topics for the week are sustainability, international product launch and marketing and communication at the Tech Fair exhibition.
Each international team will be challenged to present a technical product to an international audience at the Tech Fair in a creative way. In teams, you will design a stand with promotional materials, as well as prepare and deliver an engaging pitch.

Completion alternatives

No other participation mode.

Student workload

3 ECTS = 81 h of student work.

Evaluation scale

H-5

Objective

This course provides you with an overview of how to build a successful business with an international perspective. The course covers the elements of a profitable service business, and you learn to write a business plan together with your team. You also learn to crystallise the core of your business model with the Business Model Canvas and how to present it to interested parties. As you practice crystallising the core of your business, you will know how to use appropriate business terminology.

After completing this course, you are able to design and present a business model for a successful business. You know how to write a business plan. You are also able to assess the profitability of the business and evaluate potential risks and use relevant business terms.

Content

- Business model
- Business plan
- Profitability measures
- Risk assessment

Materials

Note! Course has been renamed. Earlier name has been "Tools for Internationalization"

Teaching methods

This course provides you with an overview of how to build a successful business with an international perspective. The course covers the elements of a profitable service business. You learn how to create a successful business model using Business Model Canvas and how to present it to interested parties. You also learn how create a business plan. As you practice crystallising the core of your business, you also learn how to use appropriate business terminology.

After completing this course, you are able to design and present a business model for a successful business. You know how to write a business plan. As part of the business plan you are also able to assess the profitability and riskiness of a business and how to take that into account in launching your business. You also know how to use relevant business terms in launching new businesses.

Content
- Business model
- Business Model Canvas
- Business plan

Evaluation scale

H-5

Objective

This course has been designed as a starting point for understanding the Finnish working life and building your career here. Having completed the course you understand the rules of Finnish working culture. You will improve your employment possibilities in Finland, and are thus better prepared to lead an active life in the surrounding society.

Content

- Career advice for recruitment and employment opportunities in Finland
- The rules and regulations that govern the Finnish working life
- The rights and responsibilities of employees in Finland
- Finnish work culture
- Finnish working life in practice (job shadowing)

Evaluation scale

Approved/Rejected