Market Entry Strategy (5 cr)

Evaluation scale

H-5

Objective

The Market Entry Strategy course examines what companies need to know to ensure the success of new international ventures. You will learn how to develop, evaluate and analyse market entry options and then select the most effective strategy. You will learn how to optimise and use time productively, convert strong skills, and minimise the weaknesses of teammates. With this knowledge, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.

Content

- Development, evaluation and analysis of market entry options
- Selection of the most effective strategy
- Discovering how to implement and manage a new market entry strategy
- Building a successful future in a new market

Teaching methods

In this course, you’ll learn the strategic considerations and practical steps for entering new markets. You’ll assimilate key topics like value proposition, product positioning, market entry prerequisites, sales and distribution channels, market entry barriers, risk mapping, marketing plans, and budgeting.

After accomplishing this course, you’ll be ready to develop and implement effective market entry strategies, preparing you for careers in international business, marketing, and strategic management.

Further information

Course will start 11/2025 on -campus and continue in January 2026 as a hybrid version.