Opinto-opas

Tavoitteet

During this course you learn the process of preparing, organising and implementing a customer event or exhibition. You can apply the appropriate marketing strategies and elements to implement a successful event. You are also able to analyse the results by setting the metrics and evaluating the impact of different marketing and sales strategies and activities to create a successful event.

Sisältö

- Different types of events
- Principles of sustainable event management
- Event planning process and tools
- Setting the targets, strategy and metrics to measure the results
- Sales and marketing tactics and activities for creating seamless customer experience
- Digital marketing activities to support an event and customer engagement
- Planning, monitoring and successfully organising an event

Arviointiasteikko

H-5

Tavoitteet

Opiskelija pystyy tekemään erilaisia johdon laskentatoimen laskelmia. Opiskelija ymmärtää liikekirjanpidon perusteet ja tilinpäätöksen sisällön sekä budjetoinnin periaatteet. Lisäksi opiskelija osaa liittää liiketoiminnan toiminnan yrityksen kannattavuuteen, vakavaraisuuteen ja maksuvalmiuteen.

Opiskelija oppii ymmärtämään kirjanpidon roolin yrityksessä, johdon laskentatoimen perusteet
sekä tilinpäätöksen sisällön.

Opiskelija osaa laatia laskelmia vertailuja ja päätöksentekoa varten, lukea tilinpäätöksen tietoja, tehdä liikkeenjohdon laskentatoimen ja rahoituslaskelmia ja ymmärtää yritystoimintaa ja sen yhteyttä kannattavuuteen.

Sisältö

- Laskentatoimen käsitteet
- Rahoituslaskelmat ja yrityssuunnittelutoiminnot
- Johdon laskentatoimi
- Budjetointijärjestelmä ja budjetit
- Mitä on johdon laskentatoimi?
- Mitä on rahoituslaskenta?
- Mitä eri kustannustermit tarkoittavat?
- Mitä on kannattavuus?
- Mitä on perinteinen tuotekustannuslaskenta?
- Mikä on tilinpäätöksen sisältö?
- Kirjanpidon rooli
- Liiketalouden ja kirjanpidon peruskäsitteet
- Tuotteen ja palvelun kustannukset ja kannattavuus
- Investointilaskelmien perusteet
- Liikekirjanpito ja tilinpäätös
- Päätöksenteko taloudellisten laskelmien avulla ja budjetoinnin perusteet

Arviointiasteikko

H-5

Tavoitteet

Opiskelija pystyy tekemään erilaisia johdon laskentatoimen laskelmia. Opiskelija ymmärtää liikekirjanpidon perusteet ja tilinpäätöksen sisällön sekä budjetoinnin periaatteet. Lisäksi opiskelija osaa liittää liiketoiminnan toiminnan yrityksen kannattavuuteen, vakavaraisuuteen ja maksuvalmiuteen.

Opiskelija oppii ymmärtämään kirjanpidon roolin yrityksessä, johdon laskentatoimen perusteet
sekä tilinpäätöksen sisällön.

Opiskelija osaa laatia laskelmia vertailuja ja päätöksentekoa varten, lukea tilinpäätöksen tietoja, tehdä liikkeenjohdon laskentatoimen ja rahoituslaskelmia ja ymmärtää yritystoimintaa ja sen yhteyttä kannattavuuteen.

Sisältö

- Laskentatoimen käsitteet
- Rahoituslaskelmat ja yrityssuunnittelutoiminnot
- Johdon laskentatoimi
- Budjetointijärjestelmä ja budjetit
- Mitä on johdon laskentatoimi?
- Mitä on rahoituslaskenta?
- Mitä eri kustannustermit tarkoittavat?
- Mitä on kannattavuus?
- Mitä on perinteinen tuotekustannuslaskenta?
- Mikä on tilinpäätöksen sisältö?
- Kirjanpidon rooli
- Liiketalouden ja kirjanpidon peruskäsitteet
- Tuotteen ja palvelun kustannukset ja kannattavuus
- Investointilaskelmien perusteet
- Liikekirjanpito ja tilinpäätös
- Päätöksenteko taloudellisten laskelmien avulla ja budjetoinnin perusteet

Arviointiasteikko

H-5

Tavoitteet

After successfully completing the course, you can demonstrate an understanding of the need for corporate planning in the business environment and an understanding of planning concerning all company activities. You are able to see a broad perspective of planning and control. Moreover, you will understand how the budgeting process and budgets are linked to the overall planning and control system.

Sisältö

- Financial accounting
- Investments
- Budgeting
- Management accounting
- Calculations

Arviointiasteikko

H-5

Tavoitteet

After successfully completing the course, you can demonstrate an understanding of the role of finances for business managers and how crucial financial control is in projects implementation. You can demonstrate skills to navigate financial information when making decisions. You are able to understand the financial performance of the company. Moreover, you gain an understanding of how to work with capital.

Sisältö

- Managerial accounting
- Money flows
- Investments
- Budgeting
- Calculations

Opetusmenetelmät

Objective
After successfully completing the course, you can demonstrate an understanding of the role of finances for business managers and how crucial financial control is in projects implementation. You can demonstrate skills to navigate financial information when making decisions. You are able to understand the financial performance of the company. Moreover, you gain an understanding of how to work with capital.

Content:
- Managerial accounting
- Money flows
- Investments
- Budgeting
- Calculations

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Grading H-5

Tavoitteet

You apply the learned theory into practice. You familiarise yourself with the internship organisation, its operations and working practices. You develop your working life skills and degree competences. You create contacts and networks in working life. You acquired knowledge that will help to plan and evaluate future study and career development.

Sisältö

- Learning and development objectives for internship
- Feedback sessions with the employer and supervising teacher
- Internship report

Oppimateriaalit

See BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Opetusmenetelmät

See BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774.

Practical training coordinator/person to contact: Study Counsellor Riikka Kaasinen
riikka.kaasinen@karelia.fi, +358504412229

Toteutuksen valinnaiset suoritustavat

For proof of competence (previous work experience), see BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Opiskelijan ajankäyttö ja kuormitus

400 hours

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

For the assignments, see BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Tavoitteet

After successfully completing the course, you can demonstrate an understanding of the impact of globalisation on global trade and how companies can react. You are able to identify the challenges and opportunities that government and politics can create for you and your business. Moreover, you understand the SMEs' internationalisation process and the bases of international operations.

Sisältö

- Evaluation and strategic tools
- Assessing techniques
- Risk analysis
- Creating and capturing value for your business
- Exploring the economic, political and social factors driving change and learning how decisions affect global markets and your business

Oppimateriaalit

Course book: Peng, M. W. & Meyer, K. 2019. International business. Third edition. Andover, Hampshire: Cengage Learning EMEA. Available also as an e-book.

Opetusmenetelmät

After this course you will be able to
- understand the global context in all international trade
- discuss the basic elements of a firm’s internationalization process
- comprehend the special features of multicultural business
- define different market entry strategies
- evaluate risks in operating in different business environments
- debate about the role of sustainability in foreign operations

This course consists of 12 lectures (3 h each) and a written exam. In the beginning of each lecture (starting from week 37) there is a predefined, introductory presentation conducted by a student group. Additionally, the lectures consist of some theory and lots of practices.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Your grade (0-5) will consist of the following parts:
- Exam 80 %
- Activity in class 20 % (presentation discussion, class participation, case discussions)

Tavoitteet

After successfully completing the course, you are able to communicate professionally to different audiences, in various business situations, through versatile means of communication, and in different channels.Your speech and writing are linguistically and stylistically accurate and culturally and contextually appropriate.You are aware of the factors that affect global business communication and able to adjust your communication accordingly.

Sisältö

- Audiences, publics and media
- Communication principles for different channels and multi-channel interaction
- Speaking in business: presentations, telephoning, meetings and negotiations
- Business writing: business correspondence and documentation

Arviointiasteikko

H-5

Tavoitteet

After completing this course, you are able to analyse the global division of labour and its impact on business strategy. You can explore the mechanism of exchange rates and its influence on business possibilities and you are capable to find relevant information and analyse the economic business environment of potential markets.

Sisältö

- Theories which explain functioning of the global economy
- Determination of competitive advantages at national and company levels
- Open economy macroeconomics and the present state of the world economy
- Sources of relevant statistical and analytical information

Opetusmenetelmät

- Theories which explain functioning of the global economy
- Determination of competitive advantages at national and company levels
- Open economy macroeconomics and the present state of the world economy
- Sources of relevant statistical and analytical information
- Compiling a larger report in groups.

Arviointiasteikko

H-5

Tavoitteet

You learn the different supply chain strategies and the key processes of supply chain management such as supplier relations management, customer relations management, managing inventories and sales, logistics and distribution. You analyse the supply chain in terms of sustainability, customer experience, digitalisation and technical improvement. You perform analytical thinking on improving the process to improve customer value.

Sisältö

- The main concepts and frameworks of supply chain management
- Practical learning assignments

Opetusmenetelmät

You learn the different supply chain strategies and the key processes of supply chain management such as supplier relations management, customer relations management, managing inventories and sales, logistics and distribution. You analyse the supply chain in terms of sustainability, customer experience, digitalisation and technical improvement. You perform analytical thinking on improving the process to improve customer value.

You need to have completed the course International Trade operations or equivalent before taking this course.

Arviointiasteikko

H-5

Aika ja paikka

Steyr, Austria 5.-9.5.2025. There is a virtual component before the intensive week.

Opetusmenetelmät

Blended Intensive Programme including an intensive study week in Steyr, Austria 5.-9.5.2025. There is a virtual component before the intensive week.

Arviointiasteikko

H-5

Tavoitteet

The aim of the course is to help you understand the Finnish society and to improve your chances of becoming a member of it as quickly as possible. As an ex-pat student, you will have a better chance of integration when you gain a good understanding of how the new society works.

Sisältö

Topics discussed during the course explain how the Finnish society works and tell the story of Finland:
- Functioning and structure of Finnish society
- Values, laws and democratic principles
- Rights and obligations in terms of an individual
- Everyday practices

Aika ja paikka

Wärtsilä Campus, weeks Sept- Nov, classes 2 x 2h / week

Oppimateriaalit

Material provided by the teacher (Moodle) and visiting lecturers.

Opetusmenetelmät

Contact classes at the campus and visits outside the university 30 h.
Tasks/ reports, preparing for the test 50 hours.

Toteutuksen valinnaiset suoritustavat

The course is designed for students who have come to Finland only recently.

If you have settled down in Finland for a long time ago, please, get in touch with the teacher in charge of the course to discuss proof of competence for credit transfer.

Opiskelijan ajankäyttö ja kuormitus

Contact classes and visits 30 h.
Tasks/ reports and preparing for the test 50 hours

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Active attendance in contact classes and visits,
written tasks and reports,
multiple choice test on reading material.

Tavoitteet

After successfully completing the course, you understand cultural dimensions that are involved in human interaction in international business contexts. You are aware of your own cultural identity, communication style, behaviour and underlying values, as well as those in your team. You are able to accommodate social and cultural diversity in multicultural teamwork.

Sisältö

- Self-management
- Interpersonal and intercultural communication skills
- Team working skills
- High- and low-context communication
- Verbal & non-verbal communication and etiquette
- Pluri- and multilingualism in international business

Oppimateriaalit

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Opetusmenetelmät

Lectures and communication workshops

Toteutuksen valinnaiset suoritustavat

The student who has completed equivalent extent of university studies in intercultural or cross-cultural communication can apply for RPL.

Opiskelijan ajankäyttö ja kuormitus

18 hours of lectures and workshops, including assessment; 34 hours of self-study and group tasks

Lisätietoja opiskelijoille

Workshops require attendance

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The student participates actively in workshops and contributes to group assignments.
The learning diary discusses the course content and topics and includes the student's own ideas and reflection.
The student demonstrate sufficient knowledge and understanding on the different factors involved in intercultural and interpersonal encounters in an exam.

Tavoitteet

After successfully completing the course, you understand cultural dimensions that are involved in human interaction in international business contexts. You are aware of your own cultural identity, communication style, behaviour and underlying values, as well as those in your team. You are able to accommodate social and cultural diversity in multicultural teamwork.

Sisältö

- Self-management
- Interpersonal and intercultural communication skills
- Team working skills
- High- and low-context communication
- Verbal & non-verbal communication and etiquette
- Pluri- and multilingualism in international business

Oppimateriaalit

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Opetusmenetelmät

Lectures and communication workshops

Toteutuksen valinnaiset suoritustavat

The student who has completed equivalent extent of university studies in intercultural or cross-cultural communication can apply for RPL.

Opiskelijan ajankäyttö ja kuormitus

18 hours of lectures and workshops, including assessment; 34 hours of self-study and group tasks

Lisätietoja opiskelijoille

Workshops require attendance

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The student participates actively in workshops and contributes to group assignments.
The learning diary discusses the course content and topics and includes the student's own ideas and reflection.
The student demonstrate sufficient knowledge and understanding on the different factors involved in intercultural and interpersonal encounters in an exam.

Tavoitteet

After successfully completing the course, you understand cultural dimensions that are involved in human interaction in international business contexts. You are aware of your own cultural identity, communication style, behaviour and underlying values, as well as those in your team. You are able to accommodate social and cultural diversity in multicultural teamwork.

Sisältö

- Self-management
- Interpersonal and intercultural communication skills
- Team working skills
- High- and low-context communication
- Verbal & non-verbal communication and etiquette
- Pluri- and multilingualism in international business

Oppimateriaalit

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Opetusmenetelmät

Lectures and communication workshops

Toteutuksen valinnaiset suoritustavat

The student who has completed equivalent extent of university studies in intercultural or cross-cultural communication can apply for RPL.

Opiskelijan ajankäyttö ja kuormitus

18 hours of lectures and workshops, 2 hours for assessment, 20 hours for writing the learning diary and 14 hours of self-study and group tasks

Lisätietoja opiskelijoille

Workshops require attendance

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

The student participates actively in workshops and contributes to group assignments.
The learning diary discusses the course content and topics and includes the student's own ideas and reflection.
The student demonstrate sufficient knowledge and understanding on the different factors involved in intercultural and interpersonal encounters in a test.

Tavoitteet

After successfully completing the course, you understand the different types of workplace diversity (internal, external, organisational and fundamental) and know how they impact intra- and inter-organisational dynamics. You are able to analyse and explain how cultural dimensions, such as power distance, time conceptions or individualism vs collectivism, impact the preferred management and leadership styles, recruitment, planning, decision making and problem-solving. You are able to work in, contribute to and lead an agile and distributed global team. You are able to observe good business ethics and professional code of conduct in studies and work.

Sisältö

- Workplace diversity and cultural dimensions
- Management and leadership styles from the perspective of international and multicultural organisations
- Team management and leadership of agile and distributed global teams
- Global and local values and business ethics
- Code of conduct

Oppimateriaalit

Barmeyer, C, Bausch, M. Mayerhofer, U. 2021. Constructive Intercultural Management. Cheltenham, UK: Edward Elgar Publishing. (where applicable)
Other materials available in Moodle

Opetusmenetelmät

The course contains 14 hours of lectures, 10 hours of compulsory workshops, a two-hour exam, 14 hours of non-scheduled group work and 40 hours of independent self-study

Tenttien ajankohdat ja uusintamahdollisuudet

Will be announced at the start of the course

Toteutuksen valinnaiset suoritustavat

Students who have acquired relevant experience and required practical skills through their work in diverse work communities in international organisations can complete the course by demonstrating their familiarity with the theoretical aspects of intercultural management in an Exam. The RPL Proof of Competence process requires the student to contact the teacher in advance and present testimonials from their previous employers.

Opiskelijan ajankäyttö ja kuormitus

The course contains 14 hours of lectures, 10 hours of compulsory workshops, 16 hours of non-scheduled group work and 40 hours of independent self-study

Lisätietoja opiskelijoille

The course on Intercultural Management builds upon the first semester-course on Intercultural Communication, which together with Introduction to Business should be completed prior to Intercultural Management. However, students with corresponding knowledge acquired elsewhere can take this course.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Your knowledge of intercultural management is assessed in an exam, which makes 60% of the final grade. The group work and individual assignments contribute to the final grade by 40%.

Hylätty (0)

The student is not able to show sufficient familiarity with the basic theoretical aspects of intercultural management in the exam and/or has not taken part in class discussions or workshops to demonstrate his/her ability to apply theoretical knowledge into case studies and simulations.

Arviointikriteerit, hyvä (3-4)

The student is familiar with the theoretical aspects of intercultural management and has proven his/her knowledge in the exam. The student has been active during the class discussions and workshops and has been able to demonstrate his/her ability to apply theoretical knowledge into case studies and simulations.

Tavoitteet

This course bridges the gap between theory and practice in international business. During this course you study international business in practice by focusing on real life business cases and you learn how to plan and implement a business trip. You familiarise with different competitive factors in creating successful business in domestic and international markets. By active learning methods you are able to gain understanding of how business environment, constant change and customers influence different businesses and their solutions and services.

Sisältö

- Active learning supported by case studies
- Company visits
- Class activities

Opetusmenetelmät

This course bridges the gap between theory and practice in international business. During this course you study international business in practice by focusing on real life business cases and you learn how to plan and implement a business trip. You familiarise with different competitive factors in creating successful business in domestic and international markets. By active learning methods you are able to gain understanding of how business environment, constant change and customers influence different businesses and their solutions and services.

Content:
- Active learning supported by case studies
- Company visits/visitors on campus
- Class activities

Arviointiasteikko

H-5

Tavoitteet

.After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.

Sisältö

- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis

Oppimateriaalit

Charles Hill, G. Tomas M. Hult "Global Business Today" 2017 or newer edition
Gerald Albaum, Edwin Duerr: International Marketing and Export Management. 2011 or newer edition

Opetusmenetelmät

The course helps you understand the marketing practices of companies seeking market opportunities outside their home country. During the course, you will familiarise yourself with planning effectively for the marketing of consumer and business needs and wants on an international level. From a strategic standpoint, you will identify the importance of viewing marketing management strategies from a global perspective. Particular emphasis will be placed on developing a plan and conducting research, as well as understanding cultural and environmental aspects of international trade and the integration of culture and marketing functions.

International market research course helps you assess opportunities, mitigate risk, and create and capture value for your business. Explore the economic, political and social factors driving change and learn how decisions affect global markets and your business.

Opiskelijan ajankäyttö ja kuormitus

The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Lisätietoja opiskelijoille

Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Group work & Group presentation (20%)
Market research report (80%)

The overall grade is based on an assessment by supervisors, company representatives (and students)

Tavoitteet

You learn the key concepts and framework related to international trade and supply chains. After completing the course, you are able to understand the basics of planning and organising export and import operations. You are able to define the applicable terms of contracts for payments and delivery. You learn the key documentation related to international trade and you are able to explain and describe the export and import process.

Sisältö

- Export and import process and key documentation in international trade
- The elements and key concepts of supply chain logistics
- INTRASTAT statistics and customs clearance
- Terms of delivery (Incoterms) and terms of payments

Arviointiasteikko

H-5

Tavoitteet

This course covers an introduction to the world of business and all of its disciplines. After completing this course, you are able to identify the different aspects of business and how they are interconnected. You can explain how a business can achieve its business goals sustainably and you are able to identify and approach an organisation’s main stakeholder groups. You will also be able to name business functions where you would like to specialise in later.

Sisältö

- Basics of business
- Strategy
- Finance
- Marketing and sales
- Research and development
- Information technology
- Human resources
- Communications
- Governance
- Stakeholders

Arviointiasteikko

H-5

Tavoitteet

This course covers an introduction to the world of business and all of its disciplines. After completing this course, you are able to identify the different aspects of business and how they are interconnected. You can explain how a business can achieve its business goals sustainably and you are able to identify and approach an organisation’s main stakeholder groups. You will also be able to name business functions where you would like to specialise in later.

Sisältö

- Basics of business
- Strategy
- Finance
- Marketing and sales
- Research and development
- Information technology
- Human resources
- Communications
- Governance
- Stakeholders

Arviointiasteikko

H-5

Tavoitteet

After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.

Sisältö

- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification

Oppimateriaalit

Philip Kotler, Gary Armstrong, 2013 or newer European edition, Principles of Marketing

Opetusmenetelmät

Holistic business understanding, marketing competence, global business competence and skills, ethical competence.

The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.

Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Consumer Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication

Opiskelijan ajankäyttö ja kuormitus

Contact teaching and Group working 50h, Independent study 55h

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Group work 10%
Group presentations 5%
Group discussion 5%
Activity 10%
Exam 70%
The student's inability to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduces the maximum grade by one.

Tavoitteet

After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment. Moreover, you understand the fundamentals of marketing processes. You are able to define the range of marketing decisions an organisation must make to sell its products and services.

Sisältö

- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification

Oppimateriaalit

Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.

Opetusmenetelmät

Holistic business understanding, marketing competence, global business competence and skills, ethical competence.

The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases.

Core content:
- Marketing Concept
- Creating Customer Value and Satisfaction
- Strategic Planning and the Marketing Process
- Consumer Markets and Buying Behavior
- Product and Service Concept
- Product Life-Cycle
- Pricing of Products
- Marketing Communication

Arviointiasteikko

H-5

Arviointiasteikko

H-5

Tavoitteet

The purpose of this course is to develop understanding of the theory and practice of leadership. Leadership skills are the tools, behaviors, and capabilities that a person needs in order to be successful at motivating and directing others. You will be given specific tools and tips so that you will be able to apply them immediately. This course is designed to allow you to develop leadership skills through case studies, class discussions and lectures.

Sisältö

With this course, you will understand the importance of leadership in organising, directing and implementing the activities of various organisations, groups and other operations.

Arviointiasteikko

H-5

Tavoitteet

After completing this course, you know the basics of lean six sigma and the use of these in business processes. You recognise the potential to enhance workflows and processes in your own environment. You learn to use basic tools and techniques of lean six sigma by using simulation games. You can analyse and solve problems with Lean Six Sigma methods and tools. You also can do systematic development work in business process via six sigma DMAIC-method.

Sisältö

- Lean and Six Sigma principles
- Methods and tools in practice by playing different LEAN simulation games
- Development work and problem solving in business processes and the use of different methods
- Basics of standards ISO 13053-1 and -2

Opetusmenetelmät

After completing this course, you know the basics of lean six sigma and the use of these in business processes. You recognise the potential to enhance workflows and processes in your own environment. You learn to use basic tools and techniques of lean six sigma by using simulation games. You can analyse and solve problems with Lean Six Sigma methods and tools. You also can do systematic development work in business process via six sigma DMAIC-method. We will have a LEAN Game challenge given in the beginning, which you will develop during the course. Each week we will meet and we play a LEAN game to demonstrate the effect of development into the key business processes.

Arviointiasteikko

H-5

Tavoitteet

You are able to take into account in international trade: 1) the legislative treaties and laws which set frames for transactions in international business 2) business legislation, especially Competition laws in European Union.

Arviointiasteikko

H-5

Tavoitteet

This course provides you with an overview of central concepts, principles, frameworks and basic tools required for understanding, designing and leading today’s organisations. As you learn and apply the knowledge you have acquired, you are better equipped to deal with some of the complexities and challenges associated with managerial life in organisations and become a better manager.

After completing this course, you are able to determine the basic concepts, issues and theories of organisation, management and leadership. You know how to name the benefits and disadvantages of different organisational structures and how to apply them in different organisations. You are able to evaluate the role of change in modern organisations and identify different leadership styles and justify their impact on organisational behavior. You are also able to take the manager’s perspective on people and organisations.

Sisältö

- Management
- Change
- Organisational behavior
- Organisation structure
- Organsational challenges and approaches in solving them

Opetusmenetelmät

This course provides you with an overview of central concepts, principles, frameworks and basic tools required for understanding, designing and leading today’s organisations. As you learn and apply the knowledge you have acquired, you are better equipped to deal with some of the complexities and challenges associated with managerial life in organisations and become a better manager.

After completing this course, you are able to determine the basic concepts, issues and theories of organisation, management and leadership. You know how to name the benefits and disadvantages of different organisational structures and how to apply them in different organisations. You are able to evaluate the role of change in modern organisations and identify different leadership styles and justify their impact on organisational behavior. You are also able to take the manager’s perspective on people and organisations.

Contents:
- Management
- Change
- Organisational behavior
- Organisation structure
- Organsational challenges and approaches in solving them

Arviointiasteikko

H-5

Tavoitteet

The Market Entry Strategy course examines what companies need to know to ensure the success of new international ventures. You will learn how to develop, evaluate and analyse market entry options and then select the most effective strategy. You will learn how to optimise and use time productively, convert strong skills, and minimise the weaknesses of teammates. With this knowledge, you will also discover how to implement and manage your new market entry strategy and build a successful future in your new market.

Sisältö

- Development, evaluation and analysis of market entry options
- Selection of the most effective strategy
- Discovering how to implement and manage a new market entry strategy
- Building a successful future in a new market

Arviointiasteikko

H-5

Tavoitteet

After completing the course, you know the study curriculum and policies of Karelia UAS. You know the services provided for students and you assume responsibility for your studies, learning abilities and well-being. You understand the process of how to plan your studies and are able to start creating your individual study plan. You conduct yourself as a university student observing good manners and best professional practice. You integrate with your study group and the whole learning community and contribute positively to your learning environment. You also know how to find support if you need it.

Sisältö

- Study curriculum, degree regulations and other policies
- Services to students (counselling, health care, library, IT, Student Union etc.)
- Study methods, learning strategies
- Diagnostic test on English
- Getting to know student colleagues
- Development discussion with study counsellor (study planning, recognition and acknowledgement of prior learning)
- Information, advice and support

Oppimateriaalit

Moodle
Material provided by the teacher

Opetusmenetelmät

Contact teaching on campus in Joensuu starting on 19 August 2024.

Toteutuksen valinnaiset suoritustavat

Proof of competence is to be discussed with the teacher at the beginning of the course.

Opiskelijan ajankäyttö ja kuormitus

27 hours of student's work

Arviointikriteerit, hyväksytty/hylätty

Completion of required assignments (incl possible compensatory assignments)

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Required assignments are listed in the course Moodle.
Active participation in contact teaching and information sessions (minimum 80%, compensatory assignment(s) when the absence limit is exceeded)

Tavoitteet

After completing the course, you know the study curriculum and policies of Karelia UAS. You know the services provided for students and you assume responsibility for your studies, learning abilities and well-being. You understand the process of how to plan your studies and are able to start creating your individual study plan. You conduct yourself as a university student observing good manners and best professional practice. You integrate with your study group and the whole learning community and contribute positively to your learning environment. You also know how to find support if you need it.

Sisältö

- Study curriculum, degree regulations and other policies
- Services to students (counselling, health care, library, IT, Student Union etc.)
- Study methods, learning strategies
- Diagnostic test on English
- Getting to know student colleagues
- Development discussion with study counsellor (study planning, recognition and acknowledgement of prior learning)
- Information, advice and support

Oppimateriaalit

Moodle
Material provided by the teacher

Toteutuksen valinnaiset suoritustavat

Proof of competence is to be discussed with the teacher at the beginning of the course.

Opiskelijan ajankäyttö ja kuormitus

27 hours of student's work

Arviointikriteerit, hyväksytty/hylätty

Completion of required assignments (incl possible compensatory assignments)

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Required assignments are listed in the course Moodle.
Active participation in contact teaching and information sessions (minimum 80%, compensatory assignment(s) when the absence limit is exceeded)

Tavoitteet

After completing the course, you understand the competences described in the BBA curriculum. You assume responsibility for your studies, professional growth and well-being. You continue to work on your individual study plan. You integrate with your study group and the whole learning community and contribute positively to your learning environment.

Sisältö

- Degree specific and general competences
- Time management
- Group work skills
- Factors sustaining well-being
- Getting to know student colleagues
- Information, advice and support

Aika ja paikka

Spring semester, Wärtsilä campus

Oppimateriaalit

Moodle and material provided by the teacher

Opetusmenetelmät

Contact teaching, Wärtsilä campus

Toteutuksen valinnaiset suoritustavat

Proof of competence is to be discussed with the teacher before the beginning of the course.

Opiskelijan ajankäyttö ja kuormitus

27 hours of student's work

Arviointikriteerit, hyväksytty/hylätty

Pass: Completion of required assignments and 80% attendance (or compensatory assignments)

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Completion of required assignments published in Moodle

Arviointiasteikko

H-5

Tavoitteet

During the course you learn how to sell and communicate successfully in different situations and to different customers. You are able to describe a sales and negotiation process in b-for-c and b-for-b environments and you learn essential sales techniques. You improve your professional selling, customer communication and negotiation skills in practice and you are able to guide the sales negotiations towards win-win situation.

Sisältö

- Professional sales techniques and skills
- b-for-c vs. b-for-b selling in international business environment
- Customer value creation
- Sales process steps
- Customer segmentation and analysis
- Successful sales negotiations and bidding process
- Value based pricing and sales documentation

Arviointiasteikko

H-5

Lisätiedot

This course is connected to a course of Global Business Communication in this same module.

Tavoitteet

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Sisältö

- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

Aika ja paikka

- Group A and B: lectures and workshops on campus
- Group D: lectures online (same Teams -link during all lectures)
Follow your group's schedule (A, B or D) during all lectures, it is not allowed to change to another group.

Oppimateriaalit

Hartley, S. 2020. Project Management, 4th Edition. A practical guide to planning and managing projects. Routledge, UK.
Available also as an e-book: Karelia students have access to the e-book in O'Reilly's database via Karelia Finna library service.

Opetusmenetelmät

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Content:
- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

As part of the course, you will conduct a project plan with a team of students. On campus students will formulate own teams and online students own teams.

Arviointiasteikko

H-5

Tavoitteet

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Sisältö

- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

Opetusmenetelmät

During the course you learn the key elements of successful project planning and you plan how to carry a project from an idea to the conclusion. You understand the process, techniques, methods and tools in leading and running projects effectively. You are able to create a project plan in a project team and work as an active member of a project team. You learn skills in managing projects professionally.

Content:
- Key elements of a project planning
- Project management process
- Defining key roles and responsibilities
- Methods, tools and techniques in effective project management
- Risk management in projects
- Professional project plan and presentation
- Evaluation of outcome and teamwork

Arviointiasteikko

H-5

Tavoitteet

You know and are able to use different research- and development methods for your thesis. You are able to plan, implement and report a research- or development project through writing and presenting. You can use quantitative and qualitative methods in data acquisition and analysis.

Sisältö

- Planning, implementing and reporting a research- and practice-based thesis
- Quantitative and qualitative data acquisition and analysis

Opetusmenetelmät

In order to qualify, you must have the following courses completed:
LB100008 Academic Communication
LB100016 Business Research

Arviointiasteikko

H-5

Tavoitteet

You know and are able to use different research- and development methods for your thesis. You are able to plan, implement and report a research- or development project through writing and presenting. You can use quantitative and qualitative methods in data acquisition and analysis.

Sisältö

- Planning, implementing and reporting a research- and practice-based thesis
- Quantitative and qualitative data acquisition and analysis

Opetusmenetelmät

You know and are able to use different research- and development methods for your thesis. You are able to plan, implement and report a research- or development project through writing and presenting. You can use quantitative and qualitative methods in data acquisition and analysis.

Contents:
- Planning, implementing and reporting a research- and practice-based thesis
- Quantitative and qualitative data acquisition and analysis

Lisätietoja opiskelijoille

In order to qualify for this course, you must have the following courses completed:
LB100008 Academic Communication
LB100016 Business Research

Arviointiasteikko

H-5

Tavoitteet

- you understand the process of recruitment in Finland

- you know how to apply for a job in Finland

- you know how to make all the documents that are needed in job search

- you know how to recognize your skills and competences

- you know how to communicate your competences when applying for a job

- you understand the main parts of Finnish Labor legislation and know your rights as an employee in Finland

Sisältö

- Recognising your skills, competences and strengths
- Communicating your competences to recruiters
- Documents for job search (f.e. CV, videos, job application, portfolio)
- Practising for a job interview
- Getting to know the Finnish recruitment process as a whole
- Getting to know your rights and responsibilities (Finnish Labor legislation)
- Information, guidance, advice and support

Aika ja paikka

Wärtsilä-campus, starting from week 43

Oppimateriaalit

Materials provided by the teacher (Moodle).

Opetusmenetelmät

This course will simulate and take the students through a typical Finnish recruitment process.

The course includes contact teaching, group work and independent study.

Opiskelijan ajankäyttö ja kuormitus

Lectures 20 hours (10 meetings)
Group work 10 hours
Job application documents and other independent assignments / studying 24 hours

Arviointikriteerit, hyväksytty/hylätty

Active participation and presence (min. 80 %) on lectures and completing the tasks

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Pass / Fail

Tavoitteet

- you understand the process of recruitment in Finland

- you know how to apply for a job in Finland

- you know how to make all the documents that are needed in job search

- you know how to recognize your skills and competences

- you know how to communicate your competences when applying for a job

- you understand the main parts of Finnish Labor legislation and know your rights as an employee in Finland

Sisältö

- Recognising your skills, competences and strengths
- Communicating your competences to recruiters
- Documents for job search (f.e. CV, videos, job application, portfolio)
- Practising for a job interview
- Getting to know the Finnish recruitment process as a whole
- Getting to know your rights and responsibilities (Finnish Labor legislation)
- Information, guidance, advice and support

Aika ja paikka

Wärtsilä-campus, starting from week 3

Oppimateriaalit

Materials provided by the teacher (Moodle).

Opetusmenetelmät

This course will simulate and take the students through a typical Finnish recruitment process.

The course includes contact teaching, group work and independent study.

Opiskelijan ajankäyttö ja kuormitus

Lectures 20 hours (10 meetings)
Group work 10 hours
Job application documents and other independent assignments / studying 24 hours

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

Pass / Fail

Tavoitteet

Opiskelija tiedostaa oman vieraan kielen oppimistyylinsä ja hallitsee erilaisia oppimisstrategioita sekä osaa käyttää apuneuvoja tekstin tulkinnassa ja tuottamisessa. Opiskelija oppii viestimään ruotsin kielellä arkipäivän tilanteissa sekä oman alan keskeisissä tehtävissä. Hän osaa kertoa itsestään ja opinnoistaan ruotsiksi, hallitsee ruotsinkielisen työnhakumenettelyn ja osaa kertoa työstään ruotsiksi. Opiskelija ymmärtää keskeisimmät kulttuurierot suomalaisten ja ruotsalaisten välillä ja näkee niiden merkityksen kulttuurienvälisessä viestinnässä. Opiskelija hallitsee tulevaan ammattiinsa ja työtehtäviin liittyvän keskeisen sanaston ja pystyy tulkitsemaan oman ammatin kannalta keskeisiä tekstejä.

Sisältö

- Perussanaston ja -rakenteiden aktivoiminen
- Kielen oppiminen ja sen apuvälineet
- Keskustelutaitojen parantaminen jokapäiväisissä elämäntilanteissa
- Småprat
- Itsestä, opinnoista ja työstä kertominen
- Työelämä ja työnhaku
- Kulttuurierot
- Talous- ja liike-elämän perussanasto ja tekstit

Aika ja paikka

Syyslukukausi
Wärtsilä-kampus

Oppimateriaalit

Tolkki, Jaana & Öhman, Merja, Perspektiv. Svenska för högskolestudenter. Sanoma Pro 2016.

Opetusmenetelmät

Lähiopetus 32h
Itsenäinen työskentely 49h

Tenttien ajankohdat ja uusintamahdollisuudet

Opintojaksosta on kirjallinen ja suullinen tentti opintojakson päätteeksi.

Opiskelijan ajankäyttö ja kuormitus

Lähiopetus 32h
Itsenäinen työskentely 49h

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Aktiivinen osallistuminen lähiopetukseen, suulliset ja kirjalliset tehtävät, kirjallinen ja suullinen koe.

Tavoitteet

You gain real work experience in a professional environment working on tasks related to the study subjects of BBA programme. You develop your degree competences and working life skills in more demanding tasks. You are able to apply the acquired knowledge into practice and take responsibility and work independently. You gain understanding of practical work and career options.

Sisältö

- Learning and development objectives for internship
- Feedback sessions with the employer and supervising teacher
- Internship report

Opetusmenetelmät

See BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Opiskelijan ajankäyttö ja kuormitus

400 hours of student's work

Arviointikriteerit, hyväksytty/hylätty

For the assignments, see BBA Internship Moodle, https://m.karelia.fi/course/view.php?id=1774

Arviointiasteikko

Hyväksytty/Hylätty

Arviointiasteikko

H-5

Tavoitteet

You learn the role and process of strategic account management. You learn practical skills to identify, analyse, develop and commit your key accounts. You understand how to drive value with your customers and you are able to create and manage strategic account plans.

Sisältö

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

Aika ja paikka

On campus

Opetusmenetelmät

- Strategic account management tools and practices
- Identification of key accounts
- Global key account management
- Account management plans
- Your action plan to develop and follow-up key accounts

To take this course you need to complete the course of Customer Insight and Customer Experience and preferably Professional Sales or equivalent courses.

Arviointiasteikko

H-5

Tavoitteet

Tech Fair is an intensive week in University of Jean Monnet in France. The key topics for the week are sustainability, international product launch and marketing and communication at the Tech Fair exhibition.

Sisältö

Each international team will get a challenge regarding a technical product . Your mission will be to come up with a creative solution and display a technical product to an international audienc e during a Tech Fair. Throughout the project and the team buildings activities you will also develop you intercultural skills and grow your international network.

Aika ja paikka

Online kick-off together with the teams in September and participation in the intensive week 14-18.10.2024 of Université Jean Monnet Institut de Technologie de Saint Etienne, France.

Oppimateriaalit

Teachers' materials.

Opetusmenetelmät

Tech Fair is an intensive week in University of Jean Monnet in France. The key topics for the week are sustainability, international product launch and marketing and communication at the Tech Fair exhibition.
Each international team will be challenged to present a technical product to an international audience at the Tech Fair in a creative way. In teams, you will design a stand with promotional materials, as well as prepare and deliver an engaging pitch.

Toteutuksen valinnaiset suoritustavat

No other participation mode.

Opiskelijan ajankäyttö ja kuormitus

3 ECTS = 81 h of student work.

Arviointiasteikko

H-5

Tavoitteet

This course provides you with an overview of how to build a successful business with an international perspective. The course covers the elements of a profitable service business, and you learn to write a business plan together with your team. You also learn to crystallise the core of your business model with the Business Model Canvas and how to present it to interested parties. As you practice crystallising the core of your business, you will know how to use appropriate business terminology.

After completing this course, you are able to design and present a business model for a successful business. You know how to write a business plan. You are also able to assess the profitability of the business and evaluate potential risks and use relevant business terms.

Sisältö

- Business model
- Business plan
- Profitability measures
- Risk assessment

Opetusmenetelmät

This course provides you with an overview of how to build a successful business with an international perspective. The course covers the elements of a profitable service business. You learn how to create a successful business model using Business Model Canvas and how to present it to interested parties. You also learn how create a business plan. As you practice crystallising the core of your business, you also learn how to use appropriate business terminology.

After completing this course, you are able to design and present a business model for a successful business. You know how to write a business plan. As part of the business plan you are also able to assess the profitability and riskiness of a business and how to take that into account in launching your business. You also know how to use relevant business terms in launching new businesses.

Content
- Business model
- Business Model Canvas
- Business plan

Arviointiasteikko

H-5

Tavoitteet

This course has been designed as a starting point for understanding the Finnish working life and building your career here. Having completed the course you understand the rules of Finnish working culture. You will improve your employment possibilities in Finland, and are thus better prepared to lead an active life in the surrounding society.

Sisältö

- Career advice for recruitment and employment opportunities in Finland
- The rules and regulations that govern the Finnish working life
- The rights and responsibilities of employees in Finland
- Finnish work culture
- Finnish working life in practice (job shadowing)

Oppimateriaalit

ABC of Working Life reading material and CV templates on the Internet.
Other material provided by the teacher (Moodle) and visiting lecturer

Sisällön jaksotus

Presentations and visits by specialists of working life with tasks/ reports 22 hours
Skills based CV (and job application),
Independent studying of ABC of Working Life and test 30

Arviointiasteikko

Hyväksytty/Hylätty