Siirry suoraan sisältöön

Professional Sales and Negotiation Skills (5 op)

Toteutuksen tunnus: LB10031-3002

Toteutuksen perustiedot


Ilmoittautumisaika

01.10.2024 - 31.10.2024

Ajoitus

27.01.2025 - 29.04.2025

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet

  • Englanti

Paikat

25 - 35

Koulutus

  • Degree Programme in International Business

Opettaja

  • Varpumaria Jeskanen

Vastuuopettaja

Varpumaria Jeskanen

Ryhmät

  • LBNS23
    Tradenomi (BBA), International Business, syksy, 2023

Tavoitteet

During the course you learn how to sell and communicate successfully in different situations and to different customers. You are able to describe a sales and negotiation process in b-for-c and b-for-b environments and you learn essential sales techniques. You improve your professional selling, customer communication and negotiation skills in practice and you are able to guide the sales negotiations towards win-win situation.

Sisältö

- Professional sales techniques and skills
- b-for-c vs. b-for-b selling in international business environment
- Customer value creation
- Sales process steps
- Customer segmentation and analysis
- Successful sales negotiations and bidding process
- Value based pricing and sales documentation

Arviointiasteikko

H-5

Lisätiedot

This course is connected to a course of Global Business Communication in this same module.