Study Guide

Objective

After successfully completing the course, you can demonstrate an understanding of the impact of globalisation on global trade and how companies can react. You are able to identify the challenges and opportunities that government and politics can create for you and your business. Moreover, you understand the SMEs' internationalisation process and the bases of international operations.

Content

- Evaluation and strategic tools
- Assessing techniques
- Risk analysis
- Creating and capturing value for your business
- Exploring the economic, political and social factors driving change and learning how decisions affect global markets and your business

Materials

Peng, M. W. & Meyer, K. 2019. International business. Third edition. Andover, Hampshire: Cengage Learning EMEA.

Teaching methods

This course handles globalisation and global trade topics and how companies can react. You are able to identify the challenges and opportunities that government and politics can create for business. Moreover, you understand the SMEs' internationalisation process and the bases of international operations.

After this course you will be able to
- understand the global context in all international trade
- define informal and formal institutions
- discuss the basic elements of a firm’s internationalization process
- comprehend the special features of multicultural business
- define different market entry strategies
- evaluate risks in operating in different business environments
- debate about the role of sustainability in foreign operations

On campus lectures, assignments and an exam.

Evaluation scale

H-5

Assessment methods and criteria

0 - 5