Study Guide

- can plan and develop service business in a target-oriented way in changing
operational environments
- understands the prerequisites of a profitable service business, can assess the
economic situation of an enterprise, and can make calculations for
decision-making
- can plan and develop marketing in target-oriented and versatile way
- understands the significance of customer-orientation and customer
management in marketing
- can sell and master different customer situations
- can assess and develop quality in service

- can implement and develop tourism services in a systematic and targetoriented way
- can price products and estimate the profitability
- understands prerequisites of a profitable service business, can assess the
economic situation of an enterprise, and can make calculations for
decision-making
- can utilise and create customer-oriented service systems
- can market tourism service products
- knows the different stages of customer-oriented product development
processes

- can utilise the possibilities provided by cross-border cooperation in
developing internationally attractive tourism products
- understands the significance of different cultural backgrounds as a basis
of customer and cooperative relationships
- is able to build different cooperation networks

- can justify his/her relationship to entrepreneurship
- can establish a company and develop its business activities
- can also act independently and responsibly as an employee

- can evaluate the benefits of networking for one’s own business activities
- can act in different roles in development projects
- can create networks to support one’s own activities
- is able to establish personal occupational contacts and to work in networks

- is able to assume responsibility for one’s own actions and their
consequences
- is able to work according to the code of professional ethics of one’s field
- is able to take different parties into account
- is able to apply the principles of equality
- is able to apply the principles of sustainable development

- is able to solve problems and develop working methods innovatively
- is able to work in projects
- is able to carry out research and development projects and to apply existing
knowledge and methods of one’s field
- is able to find customer-oriented, sustainable and profitable solutions

- has the language competence necessary for the work in the field and its
development
- is able to cooperate with people from different cultural backgrounds
- is able to take into account the opportunities and effects of
internationalisation

- is able to assess and develop one’s competences and learning methods
- is able to retrieve/ search, process and analyse information critically
- can assume responsibility for team learning and knowledge sharing

- is able to function as a member of a work community and contribute to its
work well-being
- is able to function in various communication and interaction situations at
work
- is able to use information and communication technology in the tasks of
one’s field
- is able to make decisions in new and unforeseen situations
- is able to manage one’s work and to work independently in tasks requiring
expertise
- has developed entrepreneurial skills/ abilities
- can support and motivate personnel