Study Guide

Objective

After the course, you will understand what multichannel sales and customer service mean. You identify different sales and customer service situations and know how to act in them.

Content

Characteristics or different sales channels.
Opportunities of multichannel customer service.
Qualities of a good selesperson and customer service representative.

Location and time

The course starts in week 11 and will be completed by the end of May.

Lectures and exercises are carried out on campus in close meetings.

Materials

For the course, podcasts related to sales, customer service and multi-channels have been planned and implemented with representatives of working life.
In addition, the course's Moodle learning platform has other material related to the topics.

Teaching methods

The course covers the basics and channels of sales and customer services.
Joint lectures and group-specific exercises form a versatile whole.

Assignments are done individually and in groups, and there is also an exam/summary group assignment

Student workload

The student's workload is approximately 135 hours.

Evaluation scale

H-5

Assessment methods and criteria

The evaluation follows the evaluation criteria of the Karelia University of Applied Sciences.

Further information

The course co-operates with the Business Communication in English and Business Communication courses.