Digital Marketing Channels in B2C and B2B Commerce

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Studies for exchange students and CampusOnline

Digital Marketing Channels in B2C and B2B Commerce (5 cr)

Code: LTP7226-3004

General information

Enrollment

01.04.2023 - 27.08.2023

Timing

04.09.2023 - 15.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Open University of Applied Sciences Studies
Degree Programme in Business Economics

Teachers

Lotta Lilja

Teacher in charge

Lotta Lilja

Scheduling groups

Avoimen opiskelijat (Size: 5. Open UAS: 5.)
Tutkinto-opiskelijat (Size: 0. Open UAS: 0.)

Groups

TOP23_24
Other Complimentary Studies Group Semester 2023-2024
KAKS23
Karelia, Open UAS, All, Fall, 2023

Small groups

Open UAS students
Degree students

Objective

Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.

Evaluation scale

H-5

Study Guide