MarketingLaajuus (3 cr)
Course unit code: II10020
General information
- Credits
- 3 cr
- Teaching language
- English
- Responsible person
- Iouri Kotorov, Responsible teacher, until May 2024
- Janita Ylitalo, Responsible teacher, as of August 2024
Objective
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification