Marketing | Study Guide, Karelia

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Studies for exchange students and CampusOnline

Marketing (3 cr)

Code: II10020-3002

General information

Enrollment

01.10.2023 - 31.10.2023

Timing

29.01.2024 - 22.03.2024

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Bachelor of Engineering, Industrial Management

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

English

Seats

20 - 50

Degree programmes

Degree Programme in Industrial Management

Teachers

Iouri Kotorov

Teacher in charge

Iouri Kotorov

Groups

IINS23
Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2023

Objective

After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.

Content

- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification

Evaluation scale

H-5