Marketing (3 op)
Toteutuksen tunnus: II10020-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.10.2024 - 31.10.2024
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 07.01.2025 - 01.06.2025
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Insinöörikoulutus / Bachelor of Engineering, Industrial Management (II)
- Toimipiste
- Wärtsilä-kampus Karjalankatu 3 (WÄR)
- Opetuskielet
- englanti
- Paikat
- 20 - 50
- Koulutus
- Degree Programme in Industrial Management
- Opettajat
- Markku Naumanen
- Vastuuopettaja
- Markku Naumanen
- Ryhmät
-
IINS24Insinööri (AMK), Industrial Management, päivä, syksy, 2024
- Opintojakso
- II10020
Arviointiasteikko
H-5
Tavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Oppimateriaalit
Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.
Opetusmenetelmät
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content:
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Lectures and workshops on campus