Marketing (3 op)
Toteutuksen tunnus: II10020-3003
Toteutuksen perustiedot
Ilmoittautumisaika
01.10.2024 - 31.10.2024
Ajoitus
07.01.2025 - 01.06.2025
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
Insinöörikoulutus / Bachelor of Engineering, Industrial Management (II)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Degree Programme in Industrial Management
Opettaja
- Markku Naumanen
Vastuuopettaja
Markku Naumanen
Ryhmät
-
IINS24Insinööri (AMK), Industrial Management, päivä, syksy, 2024
Tavoitteet
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Sisältö
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Oppimateriaalit
Kotler, P. Armstrong, G. Balasubramanian, S. 2024. Principles of Marketing. 19th Edition. Pearson India. Available also as an e-book.
Opetusmenetelmät
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content:
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Lectures and workshops on campus
Arviointiasteikko
H-5