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Responsible Communication and Marketing in TourismLaajuus (3 cr)

Code: PR10003

Credits

3 op

Teaching language

  • English

Responsible person

  • Tarja Kupiainen
Enrollment

01.10.2024 - 31.10.2024

Timing

24.03.2025 - 30.05.2025

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • English
Seats

20 - 60

Degree programmes
  • Degree Programme in Tourism and Service Business
Teachers
  • Tarja Kupiainen
Teacher in charge

Raija Ruusunen

Groups
  • TOP24_25
    Other Complimentary Studies Group Semester 2024-2025
  • PRAS22
    Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022

Teaching methods

This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.

Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.

Read carefully about the key content and learning outcomes of the course here. This section presents the topics and themes of the course and what you should know after completing the course.

On this course you will learn about the principles of responsible communication and understand its significance for the tourism industry. After the course, you will know what is involved in responsible communication in the tourism sector.

The main topics are:

Responsible Tourism
Green Communication & Marketing
CSR Corporate Social Responsibility Communication
Responsible Communication in Rural Tourism
Cultural Sustainable Communication

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice

Evaluation scale

H-5

Assessment methods and criteria

In Moodle

Assessment criteria, fail (0)

The learning tasks are not performed according to the instructions given, the coverage is scant and incomplete, confusing or inconsistent, or focuses on irrelevant or irrelevant issues. They demonstrate a poor understanding and control of the issues under consideration.

Assessment criteria, satisfactory (1-2)

Objectives partially met. There is some depth and variety in the performance of the learning tasks, but the overall result is confusing. Performance demonstrates understanding of the issues covered.

Assessment criteria, good (3-4)

The objectives have been achieved. There is a significant degree of depth, variety and coherence in the performance of learning tasks. They demonstrate a good understanding and command of the issues covered.

Assessment criteria, excellent (5)

Objectives achieved with distinction. The learning tasks are thorough, varied, logical, coherent, in-depth and critical. They demonstrate a strong understanding of the issues covered.

Enrollment

01.10.2023 - 31.10.2023

Timing

04.04.2024 - 31.05.2024

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • English
Seats

20 - 60

Degree programmes
  • Degree Programme in Tourism and Hospitality Management
Teachers
  • Tarja Kupiainen
Teacher in charge

Raija Ruusunen

Groups
  • TOP23_24
    Other Complimentary Studies Group Semester 2023-2024
  • PRAS22
    Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
  • PRAS23
    Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023
  • PRNS21
    Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021

Teaching methods

This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.

Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice

Evaluation scale

H-5

Enrollment

01.10.2022 - 15.03.2023

Timing

16.03.2023 - 31.05.2023

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages
  • English
Seats

20 - 60

Degree programmes
  • Degree Programme in Tourism and Hospitality Management
Teachers
  • Raija Ruusunen
Teacher in charge

Raija Ruusunen

Groups
  • LUTNS20
    Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2020
  • LUTNS19
    Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
  • TOP22_23
    Other Complimentary Studies Group Semester 2022-2023
  • PRNS21
    Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021

Teaching methods

Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Further information

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Evaluation scale

H-5