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Responsible Communication and Marketing in TourismLaajuus (3 op)

Tunnus: PR10003

Laajuus

3 op

Opetuskieli

  • englanti

Vastuuhenkilö

  • Tarja Kupiainen
Ilmoittautumisaika

01.10.2024 - 31.10.2024

Ajoitus

24.03.2025 - 30.05.2025

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

Restonomikoulutus (PR)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

20 - 60

Koulutus
  • Matkailu- ja palveluliiketoiminnan koulutus
Opettaja
  • Tarja Kupiainen
Vastuuopettaja

Raija Ruusunen

Ryhmät
  • TOP24_25
    Täydentävän osaamisen opintojen ryhmä lv 2024-2025
  • PRAS22
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, monimuoto, syksy, 2022

Opetusmenetelmät

This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.

Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.
Read carefully about the key content and learning outcomes of the course here. This section presents the topics and themes of the course and what you should know after completing the course.

On this course you will learn about the principles of responsible communication and understand its significance for the tourism industry. After the course, you will know what is involved in responsible communication in the tourism sector.

The main topics are:

Responsible Tourism
Green Communication & Marketing
CSR Corporate Social Responsibility Communication
Responsible Communication in Rural Tourism
Cultural Sustainable Communication

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

In Moodle

Hylätty (0)

The learning tasks are not performed according to the instructions given, the coverage is scant and incomplete, confusing or inconsistent, or focuses on irrelevant or irrelevant issues. They demonstrate a poor understanding and control of the issues under consideration.

Arviointikriteerit, tyydyttävä (1-2)

Objectives partially met. There is some depth and variety in the performance of the learning tasks, but the overall result is confusing. Performance demonstrates understanding of the issues covered.

Arviointikriteerit, hyvä (3-4)

The objectives have been achieved. There is a significant degree of depth, variety and coherence in the performance of learning tasks. They demonstrate a good understanding and command of the issues covered.

Arviointikriteerit, kiitettävä (5)

Objectives achieved with distinction. The learning tasks are thorough, varied, logical, coherent, in-depth and critical. They demonstrate a strong understanding of the issues covered.

Ilmoittautumisaika

01.10.2023 - 31.10.2023

Ajoitus

04.04.2024 - 31.05.2024

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

Restonomikoulutus (PR)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

20 - 60

Koulutus
  • Matkailun koulutus
Opettaja
  • Tarja Kupiainen
Vastuuopettaja

Raija Ruusunen

Ryhmät
  • TOP23_24
    Täydentävän osaamisen opintojen ryhmä lv 2023-2024
  • PRAS22
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, monimuoto, syksy, 2022
  • PRAS23
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, monimuoto, syksy, 2023
  • PRNS21
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2021

Opetusmenetelmät

This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.

Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice

Arviointiasteikko

H-5

Ilmoittautumisaika

01.10.2022 - 15.03.2023

Ajoitus

16.03.2023 - 31.05.2023

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet
  • Englanti
Paikat

20 - 60

Koulutus
  • Matkailun koulutus
Opettaja
  • Raija Ruusunen
Vastuuopettaja

Raija Ruusunen

Ryhmät
  • LUTNS20
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2020
  • LUTNS19
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2019
  • TOP22_23
    Täydentävän osaamisen opintojen ryhmä lv 2022-2023
  • PRNS21
    Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2021

Opetusmenetelmät

Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Lisätietoja opiskelijoille

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Arviointiasteikko

H-5