Responsible Communication and Marketing in TourismLaajuus (3 op)
Tunnus: PR10003
Laajuus
3 op
Opetuskieli
- englanti
Vastuuhenkilö
- Tarja Kupiainen
Ilmoittautumisaika
01.10.2024 - 31.10.2024
Ajoitus
24.03.2025 - 30.05.2025
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
Restonomikoulutus (PR)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 60
Koulutus
- Matkailu- ja palveluliiketoiminnan koulutus
Opettaja
- Tarja Kupiainen
Vastuuopettaja
Raija Ruusunen
Ryhmät
-
TOP24_25Täydentävän osaamisen opintojen ryhmä lv 2024-2025
-
PRAS22Restonomi (AMK), matkailu- ja palveluliiketoiminta, monimuoto, syksy, 2022
Opetusmenetelmät
This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.
Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.
Read carefully about the key content and learning outcomes of the course here. This section presents the topics and themes of the course and what you should know after completing the course.
On this course you will learn about the principles of responsible communication and understand its significance for the tourism industry. After the course, you will know what is involved in responsible communication in the tourism sector.
The main topics are:
Responsible Tourism
Green Communication & Marketing
CSR Corporate Social Responsibility Communication
Responsible Communication in Rural Tourism
Cultural Sustainable Communication
After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
In Moodle
Hylätty (0)
The learning tasks are not performed according to the instructions given, the coverage is scant and incomplete, confusing or inconsistent, or focuses on irrelevant or irrelevant issues. They demonstrate a poor understanding and control of the issues under consideration.
Arviointikriteerit, tyydyttävä (1-2)
Objectives partially met. There is some depth and variety in the performance of the learning tasks, but the overall result is confusing. Performance demonstrates understanding of the issues covered.
Arviointikriteerit, hyvä (3-4)
The objectives have been achieved. There is a significant degree of depth, variety and coherence in the performance of learning tasks. They demonstrate a good understanding and command of the issues covered.
Arviointikriteerit, kiitettävä (5)
Objectives achieved with distinction. The learning tasks are thorough, varied, logical, coherent, in-depth and critical. They demonstrate a strong understanding of the issues covered.
Ilmoittautumisaika
01.10.2023 - 31.10.2023
Ajoitus
04.04.2024 - 31.05.2024
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Yksikkö
Restonomikoulutus (PR)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 60
Koulutus
- Matkailun koulutus
Opettaja
- Tarja Kupiainen
Vastuuopettaja
Raija Ruusunen
Ryhmät
-
TOP23_24Täydentävän osaamisen opintojen ryhmä lv 2023-2024
-
PRAS22Restonomi (AMK), matkailu- ja palveluliiketoiminta, monimuoto, syksy, 2022
-
PRAS23Restonomi (AMK), matkailu- ja palveluliiketoiminta, monimuoto, syksy, 2023
-
PRNS21Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2021
Opetusmenetelmät
This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.
Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.
After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice
Arviointiasteikko
H-5
Ilmoittautumisaika
01.10.2022 - 15.03.2023
Ajoitus
16.03.2023 - 31.05.2023
Opintopistemäärä
3 op
Toteutustapa
Lähiopetus
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
20 - 60
Koulutus
- Matkailun koulutus
Opettaja
- Raija Ruusunen
Vastuuopettaja
Raija Ruusunen
Ryhmät
-
LUTNS20Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2020
-
LUTNS19Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2019
-
TOP22_23Täydentävän osaamisen opintojen ryhmä lv 2022-2023
-
PRNS21Restonomi (AMK), matkailu- ja palveluliiketoiminta, päivä, syksy, 2021
Opetusmenetelmät
Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Lisätietoja opiskelijoille
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Arviointiasteikko
H-5