Market Research, LTLNS20M (5 cr)
Code: LTP7046-3003
General information
- Enrollment
- 01.04.2022 - 30.04.2022
- Registration for the implementation has ended.
- Timing
- 29.08.2022 - 23.10.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Ulla Kärnä
- Kim Wrange
- Teacher in charge
- Ulla Kärnä
- Groups
-
LTLNS20BBA, Business Economics, Full-time studies, Fall, 2020
- Course
- LTP7046
Evaluation scale
H-5
Content scheduling
Erillisen toteutussuunnitelman mukaan
Objective
Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
Content
Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
Location and time
Syksyn 1. jakso, lähiopetus Wärtsilä-kampuksella
Materials
Ilmoitetaan opintojakson alkaessa
Teaching methods
Luennot, harjoitukset ja tentti
Student workload
5 op = 133h, luennot, harjoitukset ja tentti