Skip to main content

Market Research, LTLNS20M (5 cr)

Code: LTP7046-3003

General information


Enrollment
01.04.2022 - 30.04.2022
Registration for the implementation has ended.
Timing
29.08.2022 - 23.10.2022
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
4 cr
Virtual portion
1 cr
RDI portion
3 cr
Mode of delivery
Blended learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Business Economics
Teachers
Ulla Kärnä
Kim Wrange
Teacher in charge
Ulla Kärnä
Groups
LTLNS20
BBA, Business Economics, Full-time studies, Fall, 2020
Course
LTP7046

Evaluation scale

H-5

Content scheduling

Erillisen toteutussuunnitelman mukaan

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Location and time

Syksyn 1. jakso, lähiopetus Wärtsilä-kampuksella

Materials

Ilmoitetaan opintojakson alkaessa

Teaching methods

Luennot, harjoitukset ja tentti

Student workload

5 op = 133h, luennot, harjoitukset ja tentti

Go back to top of page