Market ResearchLaajuus (5 cr)
Course unit code: LTP7046
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Kim Wrange, Vastuuopettaja
Objective
Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
Content
Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.