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Media Business (5 cr)

Code: HM10057-3001

General information


Enrollment

01.04.2025 - 30.04.2025

Timing

20.10.2025 - 19.12.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Medianomikoulutus (HM)

Campus

Tikkarinne Campus Tikkarinne 9

Teaching languages

  • Finnish

Seats

5 - 60

Degree programmes

  • Degree Programme in Media

Teachers

  • Martha Balerina

Teacher in charge

Martha Balerina

Groups

  • HMNS22
    Media (BA), Full-time Studies, Fall, 2022

Objective

The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to critically follow and structure discussion about current business and changes in the media industry. The student observes the effects of business economics in his social environment and in own activities.

Content

- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills, identifying one's own strengths and areas for development.
- Operating in business life and managing and evaluating one's own work.
- Responsible operation and commitment to goals.

Teaching methods

The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to follow and critically arrange current business discussions. The student observes the effects of business economics in social environment and in own activities.

Key concepts:
- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills
- Performing in business working life

Further information

Business skills, Learning to learn, Ethics.

Evaluation scale

H-5

Further information

Business skills, Learning to learn, Ethics.