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Media Business (5 cr)

Code: HM10057-3001

General information


Enrollment
01.04.2025 - 30.04.2025
Registration for the implementation has ended.
Timing
20.10.2025 - 19.12.2025
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Medianomikoulutus (HM)
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
Finnish
Seats
5 - 60
Degree programmes
Degree Programme in Media
Teachers
Martha Balerina
Teacher in charge
Martha Balerina
Groups
HMNS22
Media (BA), Full-time Studies, Fall, 2022
Course
HM10057

Evaluation scale

H-5

Objective

The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to critically follow and structure discussion about current business and changes in the media industry. The student observes the effects of business economics in his social environment and in own activities.

Content

- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills, identifying one's own strengths and areas for development.
- Operating in business life and managing and evaluating one's own work.
- Responsible operation and commitment to goals.

Teaching methods

The student knows how to prepare a business plan and market it (pitching) to investors. The student knows how to follow and critically arrange current business discussions. The student observes the effects of business economics in social environment and in own activities.

Key concepts:
- Media industry business research, how to research and conceptualize in media and communication sciences
- Development of working life and environment
- Creative skills
- Performing in business working life

Further information

Business skills, Learning to learn, Ethics.

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