Study Guide

Objective

After the course, you will understand what multichannel sales and customer service mean. You identify different sales and customer service situations and know how to act in them.

Content

Characteristics or different sales channels.
Opportunities of multichannel customer service.
Qualities of a good selesperson and customer service representative.

Location and time

The course starts in week 11 and will be completed by the end of May. The meetings are on campus or in the Moodle learning environment.

Materials

For this course, podcasts have been planned and implemented on the subjects of the course with representatives of working life. In addition, there is other material that is presented at the beginning of the course.

Teaching methods

The subject of the course is the basics and channels of sales and customer service.
The teaching methods are lectures near and far and exercises near. In addition, individual and group assignments.

Student workload

The student's workload is approximately 135 hours.

Evaluation scale

H-5

Assessment methods and criteria

The evaluation follows the evaluation criteria of the Karelia University of Applied Sciences.

Further information

The course co-operates with the Business Communication in English and Business Communication courses.