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Responsible Communication and Marketing in Tourism (3cr)

Code: PR10003-3001

General information

Enrollment: 01.10.2022 - 15.03.2023; Registration for the implementation has ended.

Timing: 16.03.2023 - 31.05.2023; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Contact learning

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: English

Seats: 20 - 60

Teachers: Raija Ruusunen

Teacher in charge: Raija Ruusunen

Groups: LUTNS19
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019; LUTNS20
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2020; PRNS21
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021

Course: PR10003

Evaluation scale

H-5

Objective

This course covers responsible tourism and effective communication. Despite growing interest, information on responsible tourism services is limited, and entrepreneurs struggle to make it appealing to consumers. This poses a challenge for future tourism professionals.

Learning outcomes:
• Understand responsible choices to inform customers.
• Learn about responsible communication in tourism generally.
• Identify the components of responsible communication within the tourism sector.
• Recognize whitewashing and greenwashing in tourism communications.

Content

The main topics include:
• Green Communication & Marketing
• CSR (Corporate Social Responsibility) Communication
• Responsible Communication in Rural Tourism
• Cultural Sustainable Communication

Teaching methods

Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Further information

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection