Responsible Communication and Marketing in Tourism

Bachelor's Degree (UAS): Daytime implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Arts and humanities
    - Degree Programme in Media
  - Engineering, manufacturing and construction
  - Health and welfare
  - Information and Communication Technologies (ICT)
    - Degree Programme in Business Information Technology
  - Complementary and Other Studies
    - Complementary Studies
    - Business Academy
- Education in English
  - Business, administration and law
    - Degree Programme in International Business
  - Engineering, manufacturing and construction
    - Degree Programme in Industrial Management
  - Information and Communication Technologies (ICT)
    - Degree Programme in Information and Communication Technology
  - Complementary and Other Studies
    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Management and Leadership
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Sustainable Energy Economy
  - Engineering, manufacturing and construction
    - Degree Programme in Technology Competence Management
    - Advanced manufacturing
  - Health and welfare
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
- Education in English
  - Engineering, manufacturing and construction
    - Sustainability Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
Open UAS
- Education in Finnish
  - Business, administration and law
    - Open University of Applied Sciences Studies
  - Health and welfare
    - Degree Programme in Physiotherapy
    - Degree Programme in Social Services
  - Complementary and Other Studies
    - Preparatory studies
- Education in English
  - Business, administration and law
    - Open University of Applied Sciences Studies
Specialisation studies
- Education in Finnish
  - Agriculture, forestry, fisheries and veterinary
    - Bioeconomy Specialisation Studies
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students and CampusOnline

Responsible Communication and Marketing in Tourism (3 cr)

Code: PR10003-3001

General information

Enrollment

01.10.2022 - 15.03.2023

Timing

16.03.2023 - 31.05.2023

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

English

Seats

20 - 60

Degree programmes

Degree Programme in Tourism and Hospitality Management

Teachers

Raija Ruusunen

Teacher in charge

Raija Ruusunen

Groups

LUTNS20
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2020
LUTNS19
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
TOP22_23
Other Complimentary Studies Group Semester 2022-2023
PRNS21
Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021

Teaching methods

Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Further information

Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection

Evaluation scale

H-5

Study Guide