Responsible Communication and Marketing in Tourism (3 cr)
Code: PR10003-3001
General information
- Enrollment
- 01.10.2022 - 15.03.2023
- Registration for the implementation has ended.
- Timing
- 16.03.2023 - 31.05.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 60
- Teachers
- Raija Ruusunen
- Teacher in charge
- Raija Ruusunen
- Groups
-
LUTNS19Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
-
LUTNS20Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2020
-
PRNS21Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021
- Course
- PR10003
Evaluation scale
H-5
Teaching methods
Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Further information
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection