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Multichannel Sales and Customer Service (5 cr)

Code: LL10011-3002

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
13.03.2023 - 28.05.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 50
Degree programmes
Degree Programme in Business Economics
Teachers
Hanna Vienonen
Teacher in charge
Lotta Lilja
Groups
LLAS22
BBA, Business Economics, Blended learning, Fall, 2022
Course
LL10011

Evaluation scale

H-5

Objective

After the course, you will understand what multichannel sales and customer service mean. You identify different sales and customer service situations and know how to act in them.

Content

Characteristics or different sales channels.
Opportunities of multichannel customer service.
Qualities of a good selesperson and customer service representative.

Materials

Material to be shared or explained during the study period.

Teaching methods

The student understands the key factors of multichannel, especially in relation to sales and customer service. The student understands what multichannel sales and customer service means in practice.

We use online pedagogy in the course, and during the course a few meetings are organized on the Collaborate platform of the Moodle learning environment. The online pedagogy of the study course enables the student to study independently at any time and place.

The student's competence is verified through assignments and an exam.

Student workload

The student's workload is approximately 135 hours.

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