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Multichannel Sales and Customer Service (5 cr)

Code: LL10011-3001

General information


Enrollment
01.10.2022 - 31.10.2022
Registration for the implementation has ended.
Timing
13.03.2023 - 28.05.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 90
Degree programmes
Degree Programme in Business Economics
Teachers
Lotta Lilja
Hanna Vienonen
Teacher in charge
Lotta Lilja
Groups
LLNS22
BBA, Business Economics, Full-time studies, Fall, 2022
Course
LL10011

Evaluation scale

H-5

Objective

After the course, you will understand what multichannel sales and customer service mean. You identify different sales and customer service situations and know how to act in them.

Content

Characteristics or different sales channels.
Opportunities of multichannel customer service.
Qualities of a good selesperson and customer service representative.

Location and time

Face-to-face meetings at Karelia University of Applied Sciences' Wärtsilä campus and remote meetings on the Collaboration platform of the Moodle environment in accordance with the work schedule.

Materials

Material to be shared or explained during the study period.

Teaching methods

The student understands the key factors of multichannel, especially in relation to sales and customer service. The student understands what multichannel sales and customer service means in practice.

The course includes face-to-face and distance learning, individual and group assignments.

The student's competence is verified through assignments and an exam.

Student workload

The student's workload is approximately 135 hours.

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