Digital Marketing Channels in B2C and B2B Commerce

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Studies for exchange students and CampusOnline

Digital Marketing Channels in B2C and B2B Commerce (5 cr)

Code: LTP7226-3003

General information

Enrollment

01.04.2022 - 30.04.2022

Timing

01.12.2022 - 31.03.2023

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

5 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 30

Degree programmes

Degree Programme in Business Economics

Teachers

Lotta Lilja

Teacher in charge

Lotta Lilja

Groups

KAKS22
Karelia, Open UAS, All, Fall, 2022
TOP22_23
Other Complimentary Studies Group Semester 2022-2023

Objective

Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.

Evaluation scale

H-5

Study Guide