Study Guide

Objective

The student
- uses innovative and user centred methods to design services and to compose customer-oriented service paths with touchpoints planned in detail
- understands the significance of an individual's or group's values, motives, expectations, needs, desires, knowledge, skills, experiences, and perceptions in tourism productization processes

Content

Service Design principles and methods. User centred planning and innovation processes. Productization of experiences.

Materials

Moritz, S. 2005. Service Design : Practical Access to an Evolving Field. Köln International School of Design. (PDF-file available)Schwartz, S. H. 2012. An Overview of the Schwartz Theory of Basic Values. Online Reading in Psychology and Culture, 2 (1). http://dx.doi.org/10.9707/2307-0919.1116Stickdorn, M. & Schneider, J. 2010. This is Service Design Thinking. Amsterdam: BIS Publishers. Further information: http://thisisservicedesignthinking.com

Teaching methods

The student
- uses innovative and user centred methods to design services and to compose customer-oriented service paths with touchpoints planned in detail
- understands the significance of an individual's or group's values, motives, expectations, needs, desires, knowledge, skills, experiences, and perceptions in tourism productization processes

Learning Methods: Learning assignments

Core Content: Service Design principles and methods. User driven planning and innovation processes. Productization of experiences.

Student workload

Guided studying 28 hours, independent studying 36 hours, working in groups 61 hours and peer evaluation 8 hours

Evaluation scale

H-5