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Experience DesignLaajuus (5 cr)

Course unit code: LUT6033

General information


Credits
5 cr
Teaching language
Finnish
Responsible person
Tarja Kupiainen, Vastuuopettaja

Objective

The student
- uses innovative and user centred methods to design services and to compose customer-oriented service paths with touchpoints planned in detail
- understands the significance of an individual's or group's values, motives, expectations, needs, desires, knowledge, skills, experiences, and perceptions in tourism productization processes

Content

Service Design principles and methods. User centred planning and innovation processes. Productization of experiences.

Qualifications

Tutkin ja kehitiän -opintojakso tulee olla suoritettuna ennen opintojaksoa.

Materials

Moritz, S. 2005. Service Design : Practical Access to an Evolving Field. Köln International School of Design. (PDF-file available)

Schwartz, S. H. 2012. An Overview of the Schwartz Theory of Basic Values. Online Reading in Psychology and Culture, 2 (1). http://dx.doi.org/10.9707/2307-0919.1116

Stickdorn, M. & Schneider, J. 2010. This is Service Design Thinking. Amsterdam: BIS Publishers. Further information: http://thisisservicedesignthinking.com

Palvelumuotoilun työkalupakki. Prosessit ja työpajat. JAMK 1012. (PDF-tiedosto saatavilla)

Other material provided by teachers.

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