Experience DesignLaajuus (5 cr)
Course unit code: LUT6033
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Tarja Kupiainen, Vastuuopettaja
Objective
The student
- uses innovative and user centred methods to design services and to compose customer-oriented service paths with touchpoints planned in detail
- understands the significance of an individual's or group's values, motives, expectations, needs, desires, knowledge, skills, experiences, and perceptions in tourism productization processes
Content
Service Design principles and methods. User centred planning and innovation processes. Productization of experiences.
Qualifications
Tutkin ja kehitiän -opintojakso tulee olla suoritettuna ennen opintojaksoa.
Materials
Moritz, S. 2005. Service Design : Practical Access to an Evolving Field. Köln International School of Design. (PDF-file available)
Schwartz, S. H. 2012. An Overview of the Schwartz Theory of Basic Values. Online Reading in Psychology and Culture, 2 (1). http://dx.doi.org/10.9707/2307-0919.1116
Stickdorn, M. & Schneider, J. 2010. This is Service Design Thinking. Amsterdam: BIS Publishers. Further information: http://thisisservicedesignthinking.com
Palvelumuotoilun työkalupakki. Prosessit ja työpajat. JAMK 1012. (PDF-tiedosto saatavilla)
Other material provided by teachers.