International Market Research (4 op)
Toteutuksen tunnus: LB10026-3003
Toteutuksen perustiedot
- Ilmoittautumisaika
- 01.04.2025 - 30.04.2025
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 25.08.2025 - 19.12.2025
- Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 4 op
- Lähiosuus
- 4 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- International Business (BB)
- Toimipiste
- Wärtsilä-kampus Karjalankatu 3 (WÄR)
- Opetuskielet
- suomi
- englanti
- Paikat
- 25 - 35
- Koulutus
- Degree Programme in International Business
- Opettajat
- Markku Naumanen
- Vastuuopettaja
- Markku Naumanen
- Ryhmät
-
LBNS24Tradenomi (BBA), International Business, syksy, 2024
- Opintojakso
- LB10026
Arviointiasteikko
H-5
Tavoitteet
.After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.
Sisältö
- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis
Opetusmenetelmät
Main learning goals
After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalization process and the bases of international operations.
Main content
- Market research and reporting- Evaluation and strategic tools- Assessing techniques and risk analysis