International Market Research (4 op)
Toteutuksen tunnus: LB10026-3003
Toteutuksen perustiedot
Ilmoittautumisaika
01.04.2025 - 30.04.2025
Ajoitus
25.08.2025 - 19.12.2025
Opintopistemäärä
4 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Suomi
- Englanti
Paikat
25 - 35
Koulutus
- Degree Programme in International Business
Opettaja
- Markku Naumanen
Vastuuopettaja
Markku Naumanen
Ryhmät
-
LBNS24Tradenomi (BBA), International Business, syksy, 2024
Tavoitteet
.After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.
Sisältö
- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis
Arviointiasteikko
H-5