International Market ResearchLaajuus (4 cr)
Course unit code: LB10026
General information
- Credits
- 4 cr
- Teaching language
- English
- Responsible person
- Markku Naumanen, Vastuuopettaja
Objective
After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.
Content
- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis