International Market Research (4 cr)
Code: LB10026-3003
General information
- Enrollment
- 01.04.2025 - 30.04.2025
- Registration for the implementation has ended.
- Timing
- 25.08.2025 - 19.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- International Business (BB)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- English
- Seats
- 25 - 35
- Degree programmes
- Degree Programme in International Business
- Teachers
- Markku Naumanen
- Teacher in charge
- Markku Naumanen
- Groups
-
LBNS24Bachelor of Business Administration, International Business, Fall, 2024
- Course
- LB10026
Evaluation scale
H-5
Objective
After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalisation process and the bases of international operations.
Content
- Market research and reporting
- Evaluation and strategic tools
- Assessing techniques and risk analysis
Teaching methods
Main learning goals
After successfully completing the course, you can demonstrate an understanding of the impact of international market research on global trade and company operations. You are able to identify the challenges and opportunities and risks those markets can create for you and your business. Moreover, you understand the need for research to improve the internationalization process and the bases of international operations.
Main content
- Market research and reporting- Evaluation and strategic tools- Assessing techniques and risk analysis