Bachelor's Degree (UAS): Daytime implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Arts and humanities
    - Degree Programme in Media
  - Engineering, manufacturing and construction
  - Health and welfare
  - Information and Communication Technologies (ICT)
    - Degree Programme in Business Information Technology
  - Complementary and Other Studies
    - Complementary Studies
    - Business Academy
- Education in English
  - Business, administration and law
    - Degree Programme in International Business
  - Engineering, manufacturing and construction
    - Degree Programme in Industrial Management
  - Information and Communication Technologies (ICT)
    - Degree Programme in Information and Communication Technology
  - Complementary and Other Studies
    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Management and Leadership
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Sustainable Energy Economy
  - Engineering, manufacturing and construction
    - Degree Programme in Technology Competence Management
    - Advanced manufacturing
  - Health and welfare
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
- Education in English
  - Engineering, manufacturing and construction
    - Sustainability Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
Open UAS
- Education in Finnish
  - Business, administration and law
    - Open University of Applied Sciences Studies
  - Health and welfare
    - Degree Programme in Physiotherapy
    - Degree Programme in Social Services
  - Complementary and Other Studies
    - Preparatory studies
- Education in English
  - Business, administration and law
    - Open University of Applied Sciences Studies
Specialisation studies
- Education in Finnish
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students and CampusOnline
- Courses for Exchange Students
- Others

Tourism Consumer Behaviour (5 cr)

Code: PR10010-3004

General information

Enrollment: 15.08.2025 - 30.09.2025; Registration for introductions has not started yet. Registration starts :startDate

Timing: 21.10.2025 - 19.12.2025; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

RDI portion: 2 cr

Unit: Restonomikoulutus (PR)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: Finnish

Seats: 20 - 60

Degree programmes: Degree Programme in Tourism and Service Business

Teachers: Tuija Kainulainen; Keijo Koskinen

Teacher in charge: Tuija Kainulainen

Groups: PRAS25
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2025

Course: PR10010

Evaluation scale

H-5

Location and time

S2
Wärtsilä-kampus
Verkkoluennot

Materials

Opintojakson aikana ilmoitettava materiaali

Teaching methods

Opintojakson jälkeen osaat tunnistaa erilaisia asiakastyyppejä ja tunnet asiakkaan ostopäätösprosessin eri vaiheet ja siihen vaikuttavat tekijät. Jatkossa osaat hankkia tietoa eri matkailijatyypeistä ja ymmärrät kulttuurierojen vaikutukset matkailijakäyttäytymiseen.

Sisältö:

- Matkailijakäyttäytyminen
- Asiakasymmärrys
- Asiakaskeskeisyys
- Matkailun tietolähteet

Employer connections

Toimeksiantaja

Completion alternatives

AHOT ja työn opinnollistaminen sovittava vastuuopettajan kanssa opintojakson alussa.

Student workload

Opintojakso 5 op.
Opiskelijan osuus 135 h.

Further information

Opiskelija tunnistaa eri matkailijatyypit ja tuntee matkailijan ostopäätösprosessin.

MATKAILUPALVELUJEN TUOTTEISTAMISOSAAMINEN. Opiskelija ymmärtää asiakaslähtöisyyden ja asiakkuuksien merkityksen. Opiskelija osaa työskennellä itsenäisesti ja vastuullisesti.

EETTISYYS. Opiskelija ottaa toiset huomioon ja edistää tasa‐arvoisuutta ja yhdenvertaisuutta.

KANSAINVÄLISYYS. Opiskelija osaa seurata ja hyödyntää oman alansa kansainvälistä kehitystä työssään. Opiskelija ymmärtää monikulttuurisuuden merkityksen matkailualalla.