Responsible Communication and Marketing in Tourism (3 cr)
Code: PR10003-3003
General information
- Enrollment
- 01.10.2024 - 31.10.2024
- Registration for the implementation has ended.
- Timing
- 01.04.2025 - 30.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 1 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Restonomikoulutus (PR)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Tarja Kupiainen
- Teacher in charge
- Raija Ruusunen
- Groups
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
-
TOP24_25Other Complimentary Studies Group Semester 2024-2025
- Course
- PR10003
Evaluation scale
H-5
Location and time
1.4., 8.4. Online (Teams)
23.4.WÄR038
29.4., 13.5. Online (Teams)
Materials
Visit Finland: Tips for Responsible Communication https://m.karelia.fi/pluginfile.php/420523/mod_resource/content/1/tips-for-sustainability-communications-a4_eng_web.pdf
Marketing Sustainable Tourism. https://etc-corporate.org/uploads/2021/02/Tool-14-Knowledge-Booster-2-Marketing-Sustainability.pdf
Teaching methods
This course covers responsible tourism and effective communication. Despite growing interest, information on responsible tourism services is limited, and entrepreneurs struggle to make it appealing to consumers. This poses a challenge for future tourism professionals.
Learning outcomes:
• Understand responsible choices to inform customers.
• Learn about responsible communication in tourism generally.
• Identify the components of responsible communication within the tourism sector.
• Recognize whitewashing and greenwashing in tourism communications.
The main topics include:
• Green Communication & Marketing
• CSR (Corporate Social Responsibility) Communication
• Responsible Communication in Rural Tourism
• Cultural Sustainable Communication