Study Guide

Materials

Visit Finland: Tips for Responsible Communication https://m.karelia.fi/pluginfile.php/420523/mod_resource/content/1/tips-for-sustainability-communications-a4_eng_web.pdf

Marketing Sustainable Tourism. https://etc-corporate.org/uploads/2021/02/Tool-14-Knowledge-Booster-2-Marketing-Sustainability.pdf

Teaching methods

This course covers responsible tourism and effective communication. Despite growing interest, information on responsible tourism services is limited, and entrepreneurs struggle to make it appealing to consumers. This poses a challenge for future tourism professionals.

Learning outcomes:
• Understand responsible choices to inform customers.
• Learn about responsible communication in tourism generally.
• Identify the components of responsible communication within the tourism sector.
• Recognize whitewashing and greenwashing in tourism communications.

The main topics include:
• Green Communication & Marketing
• CSR (Corporate Social Responsibility) Communication
• Responsible Communication in Rural Tourism
• Cultural Sustainable Communication

Evaluation scale

H-5

Assessment methods and criteria

In Moodle

Assessment criteria, fail (0)

The learning tasks are not performed according to the instructions given, the coverage is scant and incomplete, confusing or inconsistent, or focuses on irrelevant or irrelevant issues. They demonstrate a poor understanding and control of the issues under consideration.

Assessment criteria, satisfactory (1-2)

Objectives partially met. There is some depth and variety in the performance of the learning tasks, but the overall result is confusing. Performance demonstrates understanding of the issues covered.

Assessment criteria, good (3-4)

The objectives have been achieved. There is a significant degree of depth, variety and coherence in the performance of learning tasks. They demonstrate a good understanding and command of the issues covered.

Assessment criteria, excellent (5)

Objectives achieved with distinction. The learning tasks are thorough, varied, logical, coherent, in-depth and critical. They demonstrate a strong understanding of the issues covered.