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Multimediated Corporate and Community Communication (5 cr)

Code: PR10022-3001

General information


Enrollment

01.10.2023 - 31.10.2023

Timing

15.01.2024 - 31.03.2024

Number of ECTS credits allocated

5 op

Virtual portion

2 op

RDI portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Degree Programme in Tourism and Hospitality Management

Teachers

  • Tarja Kupiainen
  • Satu Saarinen

Teacher in charge

Johanna Järveläinen

Groups

  • PRAS22
    Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022

Objective

You are able to communicate by considering the situation, channel and the other participants of the communication situation when acting as a member of the work or other community or representing it. You can act in the meetings of work community in different roles. You know what parts the communication of the community or company consists of, and you are able to use different channels for both internal and external communication. You can plan and implement multichannel corporate and marketing communication.

Content

The course includes:
- the basics of corporate and community communication: marketing communication, media communication, stakeholder communication, tourism communication
- meeting notes
- media release
- summarizing a book and presenting it in a panel
- planning and presenting a multichannel communication plan.

Other things to be considered: possible visits to companies, visits of experts.

Evaluation scale

H-5