Marketing (3 cr)
Code: II10020-3002
General information
Enrollment
01.10.2023 - 31.10.2023
Timing
29.01.2024 - 22.03.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Bachelor of Engineering, Industrial Management
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Industrial Management
Teachers
- Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
-
IINS23Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2023
Objective
After successfully completing the course, you will understand the importance of strategic marketing planning, decision making, and the value of segmentation, differentiation, target marketing, and positioning opportunities that can be addressed with the proper marketing mix. You are able to understand marketing principles in the context of today’s complex global environment.
Content
- Marketing concepts building
- Customer value creation
- Segmentation targeting and positioning identification
- Marketing communication and channeling identification
Evaluation scale
H-5