Corporate and Social CommunicationLaajuus (5 cr)
Course unit code: HM10058
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Responsible person
- Martha Balerina, Vastuuopettaja
- Olli Haapiainen, Vastuuopettaja
Objective
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Content
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.
Further information
Business skills, Learning to learn, Ethics.