Corporate and Social CommunicationLaajuus (5 cr)

Objective

Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner

Content

The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.

Further information

Business skills, Learning to learn, Ethics.