Study Guide

Objective

Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner

Content

The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.

Teaching methods

Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner

Key concepts:
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.

Evaluation scale

H-5

Further information

Business skills, Learning to learn, Ethics.