Marketing research in a nut shell – brief introduction to business researchLaajuus (1 cr)

Objective

This 1 credit course provides a concise and practical introduction to the world of marketing research.
The course introduces the basic concepts, methods and applications of marketing research. The course aims to give students an understanding of what marketing research is, why it is done and how it can be used in business development.

Content

The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur

1. What is marketing research?
- Definition and objectives of marketing research
- Types and uses of marketing research

2. Why do we do marketing research?
- In support of business decisions
- Understanding customer behaviour
- Develop a marketing strategy

3. How is marketing research carried out?
- Defining the research problem
- Develop a research plan
- Data collection and analysis
- Interpretation and reporting of research results

Further information

Opintojakso on toteutettu Euroopan unionin osarahoittamassa Ammatiksi yrittäjä – oppia yrittäjätaitoihin -hankkeessa.