Marketing research in a nut shell – brief introduction to business research (1 cr)
Code: HM10106-3003
General information
- Enrollment
- 16.06.2025 - 19.11.2025
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 01.09.2025 - 19.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 1 cr
- Local portion
- 0 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Distance learning
- Unit
- Open UAS
- Campus
- Online
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Open University of Applied Sciences Studies
- Complementary Studies
- Teachers
- Olli Hatakka
- Teacher in charge
- Olli Hatakka
- Scheduling groups
- Avoimen opiskelijat (Size: 50 . Open UAS : 50.)
- Tutkinto-opiskelijat (myös ristiinopiskelu) (Size: 0 . Open UAS : 0.)
- Groups
-
TOP25_26Other Complimentary Studies Group Semester 2025-2026
-
KAKS25Karelia, Open UAS, All, Fall, 2025
- Small groups
- Open UAS Students
- Degree students
- Course
- HM10106
Evaluation scale
Approved/Rejected
Content scheduling
According to plan which is given to students in the Moodle learning environment.
Objective
This 1 credit course provides a concise and practical introduction to the world of marketing research.
The course introduces the basic concepts, methods and applications of marketing research. The course aims to give students an understanding of what marketing research is, why it is done and how it can be used in business development.
Content
The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur
1. What is marketing research?
- Definition and objectives of marketing research
- Types and uses of marketing research
2. Why do we do marketing research?
- In support of business decisions
- Understanding customer behaviour
- Develop a marketing strategy
3. How is marketing research carried out?
- Defining the research problem
- Develop a research plan
- Data collection and analysis
- Interpretation and reporting of research results
Location and time
Online, the Moodle learning environment.
Materials
To be announced in the Moodle learning environment.
Teaching methods
Online delivery in a Moodle environment, independent review of material (recordings, files, etc. related material), completion of exercises as instructed, and completion of the Moodle exam.
NOTE! The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur!
Student workload
1 credits = 27h. Lectures, Project work and exams.
Assessment criteria, approved/failed
Approved completion and evaluation of assignments, approved Moodletentt performance (min 50% correct out of maximum marks).
To complete the course, you must:
- Participation in online lectures, other possible activities, and (possible seminars)
- completion of assignment work (or equivalent online assignments).
- Independent study (based on literature)
- Completion of an online exam/automated diagnostic test
Course evaluation:
Course assessment will be based on the following:
- Active participation (20%)
- Performance of assignment work (50%)
- Final exam (30%)