Study Guide

Teaching methods

This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.

Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.

Read carefully about the key content and learning outcomes of the course here. This section presents the topics and themes of the course and what you should know after completing the course.

On this course you will learn about the principles of responsible communication and understand its significance for the tourism industry. After the course, you will know what is involved in responsible communication in the tourism sector.

The main topics are:

Responsible Tourism
Green Communication & Marketing
CSR Corporate Social Responsibility Communication
Responsible Communication in Rural Tourism
Cultural Sustainable Communication

After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice

Evaluation scale

H-5

Assessment methods and criteria

In Moodle

Assessment criteria, fail (0)

The learning tasks are not performed according to the instructions given, the coverage is scant and incomplete, confusing or inconsistent, or focuses on irrelevant or irrelevant issues. They demonstrate a poor understanding and control of the issues under consideration.

Assessment criteria, satisfactory (1-2)

Objectives partially met. There is some depth and variety in the performance of the learning tasks, but the overall result is confusing. Performance demonstrates understanding of the issues covered.

Assessment criteria, good (3-4)

The objectives have been achieved. There is a significant degree of depth, variety and coherence in the performance of learning tasks. They demonstrate a good understanding and command of the issues covered.

Assessment criteria, excellent (5)

Objectives achieved with distinction. The learning tasks are thorough, varied, logical, coherent, in-depth and critical. They demonstrate a strong understanding of the issues covered.