Multimediated Corporate and Community CommunicationLaajuus (5 cr)
Code: PR10022
Credits
5 op
Teaching language
- Finnish
Responsible person
- Johanna Järveläinen
Objective
You are able to communicate by considering the situation, channel and the other participants of the communication situation when acting as a member of the work or other community or representing it. You can act in the meetings of work community in different roles. You know what parts the communication of the community or company consists of, and you are able to use different channels for both internal and external communication. You can plan and implement multichannel corporate and marketing communication.
Content
The course includes:
- the basics of corporate and community communication: marketing communication, media communication, stakeholder communication, tourism communication
- meeting notes
- media release
- summarizing a book and presenting it in a panel
- planning and presenting a multichannel communication plan.
Other things to be considered: possible visits to companies, visits of experts.
Enrollment
01.10.2023 - 31.10.2023
Timing
15.01.2024 - 31.03.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Tarja Kupiainen
- Satu Saarinen
Teacher in charge
Johanna Järveläinen
Groups
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
Objective
You are able to communicate by considering the situation, channel and the other participants of the communication situation when acting as a member of the work or other community or representing it. You can act in the meetings of work community in different roles. You know what parts the communication of the community or company consists of, and you are able to use different channels for both internal and external communication. You can plan and implement multichannel corporate and marketing communication.
Content
The course includes:
- the basics of corporate and community communication: marketing communication, media communication, stakeholder communication, tourism communication
- meeting notes
- media release
- summarizing a book and presenting it in a panel
- planning and presenting a multichannel communication plan.
Other things to be considered: possible visits to companies, visits of experts.
Evaluation scale
H-5