Responsible Communication and Marketing in TourismLaajuus (3 cr)
Code: PR10003
Credits
3 op
Teaching language
- English
Responsible person
- Tarja Kupiainen
Enrollment
01.10.2024 - 31.10.2024
Timing
10.03.2025 - 01.06.2025
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Tarja Kupiainen
Teacher in charge
Raija Ruusunen
Groups
-
TOP24_25Other Complimentary Studies Group Semester 2024-2025
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
Teaching methods
This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.
Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.
After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice
Evaluation scale
H-5
Enrollment
01.10.2023 - 31.10.2023
Timing
04.04.2024 - 31.05.2024
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Tarja Kupiainen
Teacher in charge
Raija Ruusunen
Groups
-
TOP23_24Other Complimentary Studies Group Semester 2023-2024
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
-
PRAS23Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023
-
PRNS21Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021
Teaching methods
This course focuses on responsible tourism and how to communicate it. Interest in responsible tourism services has grown in recent years, but information on responsible tourism services is scarce or entrepreneurs are unable to communicate them in such a way as to appeal to the ordinary consumer. This is a challenge for future tourism professionals.
Learning outcomes
After this course, you will have the knowledge to tell your customers about responsible choices. You will also learn about what responsible communication in tourism means in general.
After the course you can:
Identify essential principles in responsible communication in tourism
Explain in an understandable way what sustainability in tourism means in practice
Evaluation scale
H-5
Enrollment
01.10.2022 - 15.03.2023
Timing
16.03.2023 - 31.05.2023
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Raija Ruusunen
Teacher in charge
Raija Ruusunen
Groups
-
LUTNS20Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2020
-
LUTNS19Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
-
PRNS21Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021
Teaching methods
Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Further information
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Evaluation scale
H-5