Service Concept Design and Brand ManagementLaajuus (5 cr)
Code: PR10028
Credits
5 op
Teaching language
- Finnish
Responsible person
- Hanna Vienonen
Enrollment
01.04.2025 - 30.04.2025
Timing
06.10.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Vienonen
Teacher in charge
Hanna Vienonen
Groups
-
PRAS23Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2023
Location and time
This course is completed entirely independently in the Moodle learning environment.
Materials
A more detailed knowledge base is available in the Moodle learning environment.
Teaching methods
This course is delivered entirely online. In the Service Concept Design and Brand Management course, you will learn how to build service concepts and apply your knowledge to brand management as well. The Moodle platform provides a knowledge base compiled from recordings, articles, and other relevant materials.
Student workload
The student's estimated workload for this course is 135 hours.
Evaluation scale
H-5
Enrollment
01.04.2024 - 30.04.2024
Timing
21.10.2024 - 20.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Hanna Vienonen
Teacher in charge
Hanna Vienonen
Groups
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
Teaching methods
The central content of the course is the basics and channels of service conceptualization and brand management.
Joint lectures and group-specific exercises form a versatile whole.
Assignments are done individually and in groups, and there is also an exam/summary group assignment.
Student workload
About 135 hours
Evaluation scale
H-5