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Service Concept Design and Brand Management (5 cr)

Code: PR10028-3001

General information


Enrollment
01.04.2024 - 30.04.2024
Registration for the implementation has ended.
Timing
21.10.2024 - 20.12.2024
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Restonomikoulutus (PR)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 60
Degree programmes
Degree Programme in Tourism and Service Business
Teachers
Hanna Vienonen
Teacher in charge
Hanna Vienonen
Groups
PRAS22
Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
Course
PR10028

Evaluation scale

H-5

Teaching methods

The central content of the course is the basics and channels of service conceptualization and brand management.
Joint lectures and group-specific exercises form a versatile whole.
Assignments are done individually and in groups, and there is also an exam/summary group assignment.

Student workload

About 135 hours

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