Service Concept Design and Brand Management (5 cr)
Code: PR10028-3001
General information
- Enrollment
- 01.04.2024 - 30.04.2024
- Registration for the implementation has ended.
- Timing
- 21.10.2024 - 20.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Restonomikoulutus (PR)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Hanna Vienonen
- Teacher in charge
- Hanna Vienonen
- Groups
-
PRAS22Hospitality Management (BA), Tourism and Catering, blended learning, Fall, 2022
- Course
- PR10028
Evaluation scale
H-5
Teaching methods
The central content of the course is the basics and channels of service conceptualization and brand management.
Joint lectures and group-specific exercises form a versatile whole.
Assignments are done individually and in groups, and there is also an exam/summary group assignment.
Student workload
About 135 hours