Corporate and Social CommunicationLaajuus (5 cr)
Code: HM10058
Credits
5 op
Teaching language
- Finnish
Responsible person
- Martha Balerina
- Olli Haapiainen
Objective
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Content
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.
Further information
Business skills, Learning to learn, Ethics.
Enrollment
01.04.2025 - 30.04.2025
Timing
01.09.2025 - 19.10.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Medianomikoulutus (HM)
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
- Finnish
Seats
15 - 50
Degree programmes
- Degree Programme in Media
Teachers
- Martha Balerina
- Olli Haapiainen
Teacher in charge
Olli Haapiainen
Groups
-
HMNS23Media (BA), Full-time Studies, Fall, 2023
Objective
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Content
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.
Teaching methods
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Key concepts:
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.
Evaluation scale
H-5
Further information
Business skills, Learning to learn, Ethics.
Enrollment
01.04.2024 - 30.04.2024
Timing
02.09.2024 - 15.11.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Medianomikoulutus (HM)
Campus
Tikkarinne Campus Tikkarinne 9
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Media
Teachers
- Martha Balerina
- Olli Haapiainen
Teacher in charge
Martha Balerina
Groups
-
HMNS22Media (BA), Full-time Studies, Fall, 2022
Objective
Student:
- is able to communicate according to the situation, channel, and other parties involved while acting as a member and representative of the work community
- knows which areas are included in the community or company communication and understands their significance in the creation of the community or company image (brand) and in product marketing
- is able to use various channels in both external and internal communication
- is able to plan and implement community and marketing communication in a multichannel manner
Content
The basics of community or company communication: marketing communication, media communication, communication in the digital age, stakeholder communication, tourism communication, planning of communication and marketing campaigns, realistic campaign plan, producing marketing materials.
Evaluation scale
H-5
Further information
Business skills, Learning to learn, Ethics.