Study Guide

Objective

You learn how to apply customer centric approach in business modeling by using service design and design thinking methods in developing user friendly solutions and value chains. You will use service design tools and methods to design a development plan for a product or a service for the chosen customer segment to improve user experience.

Content

- Describing and analysing a value chain from the user perspective
- Analysing and improving solutions and services with service design thinking tools and methods
- Implementing a development plan with design thinking toolkit

Location and time

Lectures and workshops on campus

Materials

Stickdorn, M. Hormess M. Lawrence, A. Schneider, J. 2018. This is Service Design Doing. Second edition. O’Reilly Media Inc.

Teaching methods

You learn how to apply customer centric approach in business modeling by using service design and design thinking methods in developing user friendly solutions and value chains. You will use service design tools and methods to design a development plan for a product or a service for the chosen customer segment and markets.

You need to have completed the course Customer Insight and Customer Experience or equivalent before taking this course.

Employer connections

Expert visitor (online) 30 September 2024. Meeting and speed dating with companies 19 November 2024.

Evaluation scale

H-5