Economic and Social Sustainability in Tourism (5op)
Opintojakson tunnus: PR10002
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- Vastuuhenkilö
- Tarja Kupiainen, Vastuuopettaja
Osaamistavoitteet
The student
* understands the importance and dimensions of corporate social responsibility
* understands the main factors affecting profitability in a tourism SME
* is able to analyse the profitability and social responsibility of a tourism SME and suggest recommendations for improvement
Sisältö
Business environment analysis (external analysis), including corporate social responsibility in tourism context.
Factors affecting profitability (internal analysis)
Cost-volume-profit analysis
Link between productivity and profitability
Seasonal variations as a challenge for business
Analysis of a predefined tourism business case