Digital Marketing Channels in B2C and B2B Commerce (5 cr)
Code: LTP7226-3001
General information
- Enrollment
- 01.10.2020 - 31.10.2020
- Registration for the implementation has ended.
- Timing
- 07.01.2021 - 31.03.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 20
- Degree programmes
- Degree Programme in Business Economics
Evaluation scale
H-5
Objective
Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.
Accomplishment methods
Opintojaksolla suunnitellaan ja toteutetaan digitaalinen markkinontikampanja sekä analysoidaan sen tulokset. Opintojakso suoritetaan ryhmätyönä.
Content
- Digitaalisen markkinointikampanjan suunnittelu
- Hakukonemarkkinointi (Google, SEO, GoogleAd)
- Markkinointi sosiaalisessa mediassa (Facebook, LinkedIn, Instagram, Tiktok, Youtube, muut?)
- Social selling
- Inbound + Outbound = Smartbound
- Analytiikka
Location and time
Online course. Online meetings and independent srudying.
Online meetings in Collaborate on Tuesdays 12.1.-16.3.2021 at 16.15-17.45. (In Finnish)
Materials
Ilmoitetaan toteutuksen alussa.
Teaching methods
Student is familiar with sosial media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose channels accordingly. Student can run a marketing campaign in social media channels.
Student workload
5 op vastaa n 133 h opiskelijan työtä.
Qualifications
Lähtötasovaatimuksena Digimarkkinoinnin perusteet -opintojakso Karelia AMK:ssa tai vastaavat tiedot.