Market Research (5 cr)
Code: LTP7046-3002
General information
- Enrollment
- 01.04.2021 - 30.04.2021
- Registration for the implementation has ended.
- Timing
- 25.08.2021 - 17.10.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Kim Wrange
- Teacher in charge
- Kim Wrange
- Groups
-
LTLAS19BBA, Business Economics, Blended learning, Fall, 2019
- Course
- LTP7046
Evaluation scale
H-5
Content scheduling
According to plan which is given to students in the beginning of the course.
Objective
Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
Content
Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
Location and time
1. period in autumn. Karelia UAS, Wärtsilä campus.
Materials
To be announced in the beginning of the course.
Teaching methods
Lectures, excercises and exams.
Student workload
% cr. = 133 h. Lectures, Project work and exams.