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Basics of Marketing (5 cr)

Code: LTL6009-LTA19L1

General information


Timing
01.08.2019 - 31.12.2019
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
4 cr
Virtual portion
1 cr
RDI portion
2 cr
Mode of delivery
Blended learning
Unit
Tradenomikoulutus / Liiketalous (LL)
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
Finnish
Seats
20 - 90
Degree programmes
Degree Programme in Business Economics
Teachers
Daniel Bågeberg
Teacher in charge
Ulla Kärnä
Groups
LTLNS19
BBA, Business Economics, Full-time studies, Fall, 2019
Course
LTL6009

Evaluation scale

H-5

Objective

The student understands the customer-oriented and integrated marketing in the business. They master the basic concepts and know how to take advantage of them. They understand the consumer behavior and segmentation of the importance of business planning and execution.

Content

Marketing paradigms 4C and 4P. Consumer behavior concepts. Segmentation. Customer relationships.

Materials

Bergström & Leppänen. 2011 tai uudempi. Yrityksen asiakasmarkkinointi. Edita.Oheislukemisena: Kotler & Armstrong. 2001 tai uudempi. Principles of Marketing, Prentice Hall.Asiantuntijaluennot ja muu oheismateriaali.

Student workload

Total 133 h

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