Basics of Marketing (5 cr)
Code: LTL6009-LTA19L1
General information
- Timing
- 01.08.2019 - 31.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Tradenomikoulutus / Liiketalous (LL)
- Campus
- Wärtsilä Campus Karjalankatu 3
- Teaching languages
- Finnish
- Seats
- 20 - 90
- Degree programmes
- Degree Programme in Business Economics
- Teachers
- Daniel Bågeberg
- Teacher in charge
- Ulla Kärnä
- Groups
-
LTLNS19BBA, Business Economics, Full-time studies, Fall, 2019
- Course
- LTL6009
Evaluation scale
H-5
Objective
The student understands the customer-oriented and integrated marketing in the business. They master the basic concepts and know how to take advantage of them. They understand the consumer behavior and segmentation of the importance of business planning and execution.
Content
Marketing paradigms 4C and 4P. Consumer behavior concepts. Segmentation. Customer relationships.
Materials
Bergström & Leppänen. 2011 tai uudempi. Yrityksen asiakasmarkkinointi. Edita.Oheislukemisena: Kotler & Armstrong. 2001 tai uudempi. Principles of Marketing, Prentice Hall.Asiantuntijaluennot ja muu oheismateriaali.
Student workload
Total 133 h