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International Business (5 cr)

Code: LTB6030-3001

General information

Enrollment: 01.04.2021 - 30.04.2021; Registration for the implementation has ended.

Timing: 06.09.2021 - 31.10.2021; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: International Business (BB)

Campus: Wärtsilä Campus Karjalankatu 3

Teaching languages: English

Seats: 20 - 50

Degree programmes: Degree Programme in International Business

Teachers: Iouri Kotorov; Yuliya Krasylnykova

Teacher in charge: Iouri Kotorov

Groups: LTBNS20
Bachelor of Business Administration, International Business, Fall, 2020

Course: LTB6030

Evaluation scale

H-5

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

Materials

Gerald Albaum, Edwin Duerr, 2008. International Marketing and Export Management. Financial Times/ Prentice HallorGerald Albaum, Edwin Duerr, 2011. International Marketing and Export Management. Financial Times/ Prentice HallorGerald Albaum, Edwin Duerr, 2016. International Marketing and Export Management. Pearson

Teaching methods

The course of International Business offers global business understanding and skills especially through studies of successful business factors and marketing.

The course familiarizes the student with the SMEs' internationalization process and bases of international marketing and exporting.
Special features of multicultural business will also be discussed. In small groups, students will develop an export project for a fictive company.
After the course, students should have knowledge of different stages of the export process.

Core content:
- Internationalization process of SME's
- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in an international context

Student workload

Contact teaching and export project consultations 40h
Group work 10h
Independent study (case studies, reading study materials, etc.) 85h