International BusinessLaajuus (5 cr)
Course unit code: LTB6030
General information
- Credits
- 5 cr
- Teaching language
- English
- Responsible person
- Iouri Kotorov, Vastuuopettaja
Objective
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Content
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context