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International BusinessLaajuus (5 cr)

Course unit code: LTB6030

General information


Credits
5 cr
Teaching language
English
Responsible person
Iouri Kotorov, Vastuuopettaja

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

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