Digital Marketing (4 op)
Toteutuksen tunnus: LB10032-3001
Toteutuksen perustiedot
Ilmoittautumisaika
01.10.2023 - 31.10.2023
Ajoitus
12.01.2024 - 15.03.2024
Opintopistemäärä
4 op
Toteutustapa
Lähiopetus
Yksikkö
International Business (BB)
Toimipiste
Wärtsilä-kampus Karjalankatu 3 (WÄR)
Opetuskielet
- Englanti
Paikat
25 - 35
Koulutus
- Degree Programme in International Business
Opettaja
- Varpumaria Jeskanen
Vastuuopettaja
Varpumaria Jeskanen
Ryhmät
-
LBNS22Tradenomi (BBA), International Business, syksy, 2022
Tavoitteet
During the course you familiarise with different social media channels and Google in marketing perspective. You can set goals to marketing campaigns and choose right channels to achieve the goals. You learn the main tools and marketing channels (eg. Facebook, LinkedIn, Instagram, Tiktok, Youtube, Google and SEO) and you are able to apply them in implementing digital marketing activities. This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.
Sisältö
- Search engine optimisation and marketing (Google, GoogleAd, SEO)
- Marketing in social media (Facebook, LinkedIn, Instagram, Tiktok, etc.)
- Social selling
- Inbound + Outbound = Smartbound
- Analytics and continuous improvement
- Planning a digital marketing campaign and measuring the results
Arviointiasteikko
H-5
Lisätiedot
This course is a continuation for the course of Customer insight and Customer Experience (3 cr) in this same module.